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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

Long-Distance Runners: Asics Returns To Sponsorship Role With L.A. Marathon

By Barry Janoff

April 10, 2019: When it comes to the Los Angeles Marathon, what goes around the 26.22 mile distance comes around.

Conqur Endurance Group has signed a five-year deal naming sports performance brand Asics the “official footwear and apparel partner and presenting sponsor” for the Los Angeles Marathon, beginning with the next event, scheduled for March 8, 2020.

Asics returns to a role it had as the event’s title sponsor in 2014-15.

Skechers Performance took over as presenting sponsor from 2016 through 2019 Marathon last month.

Financial terms of the Asics’ pact were not released.

Asics and Conqur said they would re-launch their alliance in January 2020, beginning with the Pasadena Half Marathon,

The renewed union with the Los Angeles Marathon is part of Asics’ strategy to build a “heritage deeply rooted in running.

The brand said it is “making significant investments beginning this year to ensure it reclaims the top industry status.

In addition to the 2020 Los Angeles Marathon, Asics said it would expand its partnership in Southern California by becoming an official partner for the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K.

Asics recently signed multi-year sponsorship deals with female distance runners Emma Bates and Allie Kieffer.

Asics will also look to support Conqur's extensive youth running and community programs.

"Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," Koichiro Kodama, CEO of ASICS North America, said via the Irvine, Calif.-based company, with global corporate headquarters in Japan.

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."

The multi-year agreement will be supported with “significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions.”

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running."

Leading into the 2020 Los Angeles Marathon, Asics said it would launch a collection of limited edition products, featuring footwear, apparel and accessories for the 2020 race. The collection will be available at Asics Web site, select Asics retail stores and the 2020 Los Angeles Marathon Expo.

Current Los Angles Marathon partners also include Big 5 Sporting Goods, Muscle Milk, Clif, Turkish Airlines, Hyundai and Corona Premier.

The Los Angeles Marathon begins at Dodger Stadium, runs through Los Angeles and ends at Ocean Ave. and Santa Monica Blvd.

According to  Murphy Reinschreiber, Conqur's COO, ”For the 30th Anniversary of the Los Angeles Marathon (in 2015), Asics lit-up L.A. by spotlighting every mile of the Stadium to the Sea course.

“It's fitting that we're reconnected with Asics in time for the Marathon's 35th Anniversary race on March 8, 2020.”

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