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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

Long-Distance Runners: Asics Returns To Sponsorship Role With L.A. Marathon

By Barry Janoff

April 10, 2019: When it comes to the Los Angeles Marathon, what goes around the 26.22 mile distance comes around.

Conqur Endurance Group has signed a five-year deal naming sports performance brand Asics the “official footwear and apparel partner and presenting sponsor” for the Los Angeles Marathon, beginning with the next event, scheduled for March 8, 2020.

Asics returns to a role it had as the event’s title sponsor in 2014-15.

Skechers Performance took over as presenting sponsor from 2016 through 2019 Marathon last month.

Financial terms of the Asics’ pact were not released.

Asics and Conqur said they would re-launch their alliance in January 2020, beginning with the Pasadena Half Marathon,

The renewed union with the Los Angeles Marathon is part of Asics’ strategy to build a “heritage deeply rooted in running.

The brand said it is “making significant investments beginning this year to ensure it reclaims the top industry status.

In addition to the 2020 Los Angeles Marathon, Asics said it would expand its partnership in Southern California by becoming an official partner for the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K.

Asics recently signed multi-year sponsorship deals with female distance runners Emma Bates and Allie Kieffer.

Asics will also look to support Conqur's extensive youth running and community programs.

"Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," Koichiro Kodama, CEO of ASICS North America, said via the Irvine, Calif.-based company, with global corporate headquarters in Japan.

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."

The multi-year agreement will be supported with “significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions.”

"Asics is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running."

Leading into the 2020 Los Angeles Marathon, Asics said it would launch a collection of limited edition products, featuring footwear, apparel and accessories for the 2020 race. The collection will be available at Asics Web site, select Asics retail stores and the 2020 Los Angeles Marathon Expo.

Current Los Angles Marathon partners also include Big 5 Sporting Goods, Muscle Milk, Clif, Turkish Airlines, Hyundai and Corona Premier.

The Los Angeles Marathon begins at Dodger Stadium, runs through Los Angeles and ends at Ocean Ave. and Santa Monica Blvd.

According to  Murphy Reinschreiber, Conqur's COO, ”For the 30th Anniversary of the Los Angeles Marathon (in 2015), Asics lit-up L.A. by spotlighting every mile of the Stadium to the Sea course.

“It's fitting that we're reconnected with Asics in time for the Marathon's 35th Anniversary race on March 8, 2020.”

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