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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May032016

Now Batting: Despite PED History, Alex Rodriguez Gets Deal With JBL Audio

By Barry Janoff

May 3, 2016: Despite his trials and tribulations over the past few years, Alex Rodriguez is still a star with high visibility, and Harman International plans to take advantage of that by signing the MLB vet as a spokesman for its JBL Audio brand.

Citing his "legendary work ethic, relentless dedication and love for the game," Harman said Rodriguez would "participate in a series of marketing initiatives, including integrated social media and content programs that will drive consumer engagement with the brand’s audio products."

Financial terms were not disclosed. Rodriguez earns less than half a million dollars a year from endorsements, mainly due to his PED history, according to industry analysts.

The 40-year-old Rodriguez, now in his 22nd season and 12th with the New York Yankees, missed the entire 2014 season due to his suspension by MLB for his association with Biogenesis of America and PEDs. That followed his admitting in 2009 that he had used steroids earlier in his career.

Rodriguez returned in 2015 to hit 33 homers and record 84 RBI. He currently is less than ten homers away from a career total of 700, and is also less than 20 hits away from 3,100.

Looking past the PED situation, Harman said it signed Rodriguez for his overall body of work and dedication.

"From the time he took the field at the age of 18, to reaching his 3,000th hit as a league veteran, Alex Rodriguez has always been made for the world’s biggest stage," Ralph Santana, CMO for Harman, said in a statement. "His legendary work ethic, relentless dedication and love for the game mirrors JBL’s passion for music and the blood, sweat and tears that musicians around the world put into making great sound."

Rodriguez joins a roster of JBL brand ambassadors that includes former teammate and Yankee legend Mariano Rivera, Stephen Curry (Golden State Warriors), Damian Lillard (Portland Trail Blazers), rock band Linkin Park, musician/producer Quincy Jones, Indian film composer/producer/musicianAR Rahman and world-renowned pianist Lang Lang.

The pact with Rodriguez also enhances Harman's alliance with the Yankees, which includes "1,784 JBL speakers throughout Yankee Stadium."

"His legendary work ethic, relentless dedication and love for the game mirrors JBL’s passion for music."

“As Rodriguez continues to inspire fans from around the world, JBL will be there to amplify the soundtrack, from pre-game workouts to the thunderous home run cheers to post-game celebrations," said Santana. "We’re excited to strengthen our partnership with the Yankees and look forward to collaborating in new and innovative ways with A-Rod.”

According to Rodriguez, "Whether I’m looking to amp up my workout, focus for a game, or hang out with my kids, music is my outlet. As a lifelong music fan, I have always appreciated high quality sound that does justice to the tunes I love.

"I’m excited to partner with JBL to inspire others to choose the best in sound as well wherever they are whether it’s in the car, at home or on the way to the ballpark," said Rodriguez.

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