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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug072014

Nascar, Earnhardt Jr. Hit By Army National Guard Sports, Marketing Budget Cuts

By Barry Janoff

August 7, 2014: Citing "significantly constrained resources," the Army National Guard said that is is making substantial changes to its "sports sponsorship approach to recruitment marketing,"

The move includes ending its sponsorships of Nascar driver Dale Earnhardt Jr. and Graham Rahal (pictured right) in the Indy Racing League when the respective contracts expire at the end of their 2014 seasons.

The Army National Guard said it spent $32 million on its sponsorship of Earnhardt Jr., which is currently in its seventh season, and $12 million on its IndyCar sponsorship for 2014. Rahal, who drives for Rahal Letterman Lanigan Racing, signed with the Army National Guard this season.

“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Major General Judd H. Lyons, acting Director for the Army National Guard, said in a statement.

The move is a continuation of budget cuts in sponsorship and marketing enacted by the Army National Guard in recent years. Since 2012, the Army Guard said it has reduced sports sponsorships from six — including pro fishing and motorcycle racing — to two, the Nascar and IndyCar alliances.

In fiscal year 2015, the Army Guard said its marketing budget is expected to be about half of what it was in fiscal year 2012.

In his statement, Major General Lyons said that, while sports sponsorships have played an important role in helping the Guard build strong brand awareness, “We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints."

The Army National Guard has been under fire for its sports-related spending  from elected officials from both parties including Sen. Claire McCaskill (D-Mo.), chairwoman of the Senate financial and contracting oversight subcommittee, and Sen. Ron Johnson (R-Wis.).

“We share a common commitment to the American people to be good stewards of taxpayer dollars,” Major General Lyons said in revealing the budget cuts. “We will continue to assess and refine our programs to ensure we get the best return on investment.

According to Lt Col Christian Johnson, head of marketing for the  Army National Guard, “Our Nascar sponsorship was principally a marketing program, intended primarily to build awareness of the National Guard as a career option. [It] allowed the National Guard to leverage a 77 million fan base and the sport's most popular driver."

Although the loss of the Army National Guard would take a big bite out of his marketing income, Earnhardt Jr. would still have a bevy of partners. His current deals include Mt. Dew, Amp Energy, TaxSlayer, Breyers, Wtangler, Hellman's, Chevy, NAPA and eBay.

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