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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun262009

Lance Armstrong, Nike Campaign Pumps Up Volume For Cancer Awareness Activation

June 26, 2009: Lance Armstrong, the hardest working athlete on the planet in the fight against cancer, will be featured in a new integrated media and grassroots campaign from Nike that also incorporates other world-class athletes, celebrities and survivors asking people to join the global fight against the disease. Nike has been a long-time leader in raising cancer awareness and helped Armstrong establish the LiveStrong initiative and Lance Armstrong Foundation.


The campaign, “It’s About You,” includes a TV spot, "Drive," and a collection of digital short films, all via Nike's lead agency, Wieden+Kennedy, Portland, Ore. June 28th. Both 30- and 60-second versions of the spot will break June 28 on network and cable including ABC, CBS, Fox, NBC, Comedy Central, ESPN and MTV. Versus will air the spot throughout its coverage of the Tour de France, July 4-26, in which Armstrong will be participating. In addition to Armstrong, others featured in the campaign include athletes Jon Lester of the Boston Red Sox, and track & field stars Sanya Richards and LaShawn Merritt; actors Patrick Dempsey (Grey's Anatomy) and Evan Handler (Sex and the City) and other cancer survivors including three-time Iditarod winner Lance Mackey and Sean Swarner, who was the first cancer survivor to summit Mt. Everest. An experiential element will activate via LiveStrong “Chalking” events in New York, Los Angeles, San Francisco, Chicago and along the Tour de France course, where inspirational messages from cancer survivors will be written on streets, sidewalks and walls.


“This campaign is not about me," Armstrong said in a statement. "I’m just one person, and I can’t fight a global epidemic alone. We’re celebrating the strength of those facing the adversity of cancer and giving them new ways to share their stories. It’s about inspiring people to turn hope into action, so we can beat this disease that strikes far too many, too often.” Back to Home Page