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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb112016

Super Bowl Car Commercials, Celebrities Turned Viewers Into Sunday Drivers

By Barry Janoff

February 10, 2016: Peyton Manning and the Denver Broncos may have won the game, but Mini and Acura NSX won the road in driving consumer interest.

Mini, which hit Super Bowl 50 with its "Defy Labels" commercial starring, among others, Serena Williams, Abby Wambach, Randy Johnson (pictured right), Harvey Keitel, T-Pain and Tony Hawk, led all brands in traffic analysis with a 100% increase over average Sunday traffic levels to its make and model pages on Edmunds.com.

Acura (+38%) came in second, followed by Fiat-Chrysler (Jeep) and Buick (+25% each) and Audi (+15%), which aired a spot, "Commander" (pictured below, with music from David Bowie's "Starman"), according to Edmunds' annual Super Bowl study.

At the model level, Acura NSX (+661%) saw the largest traffic spike of any Super Bowl-advertised vehicle on Edmunds.com, followed by Buick Cascada (+532%), Audi R8 (+473%) and the Mini Clubman (+291%).

Hyundai did not make the Top Five in either list despite airing ads during the game.

According to Edmunds, lifts are determined by comparing Super Bowl Sunday traffic to average Sunday mobile and desktop traffic to the make and model pages on Edmunds.com. Only brands and models that advertised during CBS' Super Bowl 50 telecast were included in this analysis.

"Once again, the Super Bowl proved to have a huge impact with viewers, who immediately turned to their computers and mobile devices to learn more about these vehicles and brands," Jessica Caldwell, director of industry analysis for Edmunds.com, said in a statement.

Companies paid upward of $5 million for a 30-second spot during the broadcast of Super Bowl 50 on CBS, according to industry analysts.

The only truck advertised during the game this year was the Honda Ridgeline, which, according to Edmunds, "took advantage of the spotlight with a full-day spike of 275% (good for fifth place) and an immediate surge of 3,920%" immediately after its commercial, "A New Truck to Love" (which featured sheep "singing" a cover of Queen's "Somebody to Love").

According to Edmunds, both Mini and NSX also saw large traffic surges in the minutes after their respective ads aired.

Acura NSX traffic on Edmunds surged 7,836% immediately after its ad, "What He Said" (with a soundtrack from Van Halen) aired in the second quarter. Mini traffic peaked at 962% of its typical Sunday levels immediately after its ad aired in the third quarter.

Toyota Prius delivered a strong ROI, especially "considering its reputation as a popular and established model for shoppers" on Edmunds.com. Prius traffic soared 579% in the moments after its ad, "The Longest Chase," aired in the second quarter, before settling at a full-day increase of a 78%.

Edmunds said its Super Bowl traffic analysis is "based on unique mobile and desktop traffic to the make and model pages on Edmunds.com. Lifts are determined by comparing yesterday's traffic to average Sunday traffic levels on the site."

"The game especially delivers as a compelling platform to spark interest in the most exciting vehicles in a brand's lineup."

New and lesser-known vehicles that advertise during the Super Bowl are more likely to see the largest traffic increases on Edmunds because they generally start with a lower average baseline, according to the company.

"The game especially delivers as a compelling platform to spark interest in the most exciting vehicles in a brand's lineup. That's why it's not surprising that attractive and sporty cars like the NSX, R8 and Cascada emerged with the biggest lifts on our site," said Caldwell.

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