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What Are You Watching In April 2018
 
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QUICK HITS

• Derek Chang has been appointed CEO for NBA China Most recently was Head of International Lifestyle Channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content Strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “’Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb012017

Charles Barkley Picks His Next Fight: NBA Icon 'Magic' Johnson (For Fun, Food, Hoops)

Special to NYSportsJournalism.com

February 1, 2017: When Charles Barkley, a member of the Naismith Memorial Basketball Hall of Fame and current NBA analyst for Turner’s NBA on TNT Inside the NBA, talks about basketball, people generally tend to listen to — though not always agree with — this opinions.

After his war of words with LeBron James, Barkley is taking on another NBA icon,  fellow Hall of Famer Earvin "Magic" Johnson, this time for a March Madness-related Kellogg’s campaign.

The multi-media effort, in conjunction with the National Association of Basketball Coaches, is designed to bring attention to the Celebrity Crunch Classic, scheduled to be played in Chaparral High School, Scottsdale, Ariz., on April 2.

The game will see the two hoops icons as head coaches for all-star rosters (to be named): Cheez-It Team Barkley versus Pringles Team Magic.

Marketing centers around the Celebrity Crunch Classic Sweepstakes, offering the opportunity to "play in the game with national and local sports, entertainment, media and lifestyle personalities." (Details here.)

Prizes also include Cheez-It and Pringles products and gear to "help them up their snacking game."

Support includes print, Internet and social media with the hashtag, #CrunchClassicEntry.

The game falls on NCAA Mens’s Div. I basketball Final Four weekend, April 1-3, being played in the University of Phoenix Stadium.

"There's nothing better than throwing down some Cheez-It and Pringles while my favorite team is throwing down some dunks," Barkley said in a statement.

"I'm pumped to be working with Cheez-It and Pringles snacks and look forward to putting a beat down on Magic in the Celebrity Crunch Classic — it's going to be awesome," said Barkley.

March Madness

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