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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Spoiler Alert: Anheuser-Busch Super Bowl Ads Include Bud, Bud Light, Shock Top

By Barry Janoff

January 15, 2016: Almost as certain as death and taxes is the fact that Anheuser-Busch would be the exclusive national broadcast beer category advertiser during Super Bowl 50.

The brewer has unveiled plans for its return to the NFL's Big Game, where on CBS it will claim exclusive category rights for the 28th consecutive year.

Anheuser-Busch said it has purchased three minutes of ad time on CBS on Feb. 7, including the "A1" spot, which airs immediately following the opening kickoff.

An estimated 100 million-plus viewers will see commercials for Budweiser, Bud Light, Michelob Ultra and rookie Super Bowl advertiser Shock Top, according to the company.

Thirty-second spots during Super Bowl 50 have sold for upward of $5 million, according to industry analysts, although brands such as Anheuser-Busch, with multiple ads and a long alliance with both the NFL and the Super Bowl broadcast, are given lower rates.

"People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception," Jorn Socquet, vp-U.S. marketing for Anheuser-Busch, said in a statement.

Anheuser-Busch has purchased Super Bowl air time for Budweiser since 1975 and has run Bud Light ads "for more than 30 years," according to the beer maker.

Anheuser-Busch and the NFL this past season extended their alliance making Bud Light the official beer sponsor for the league via a six-year deal that industry analysts valued at $1.4 billion. Set to expire following Super Bowl LI in 2017, it now runs through Super Bowl LVI in 2022.

Bud Light also has a sponsorship deal with 28 of the NFL's 32 teams.

Michelob Ultra returns with its first Super Bowl spot since 2010 (Super Bowl XLIV).

To help the NFL celebrate the golden anniversary of the Super Bowl, Anheuser-Busch this season released a limited-edition Bud Light Super Bowl 50 bottle with supporting TV, "Super Bowl Throwback"; and 40 cans that honored past Super Bowl winners. It was supported by multimedia marketing that included such TV spots as "Trophy Case" and "Ring," Internet and social media, complete with a #MyTeamCan Twitter element.

Anheuser-Busch said that its Super Bowl ad history includes 14 Ad Meter wins "since the award began in 1989 — the most of any advertiser."

Although details of the TV spots were not disclosed, Anheuser-Busch said that "several commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7" and that "fans should check each brand's social media channels leading up to the game for details."

According to Socquet, "A powerful Super Bowl ad can set the tone for a brand's performance throughout the following year and beyond, and we've made significant investments to ensure that this year's spots will connect with fans in new and unexpected ways."

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Puppy Bowl Is Fixed For Super Bowl 50 Programming

LG Seeks '1984' Disruption Redux In Super Bowl 50

Brands Play Super Events During Super Bowl Festivities

Butterfinger Prepares To (Sky) Dive Into Super Bowl 50

Snickers Back On Road To Super Bowl 50

Last Crash For Doritos, Super Bowl

Coldplay To Play Pepsi Halftime Show At Super Bowl

NFL Drives With Hyundai To Super Bowl 50

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