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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov172010

Patchwork In Progress: Amway Taking Its Message Directly To Sports Fans

Amway is now hanging out with the Red Wings.November 17, 2010: Amway, the company that has established itself by taking its products direct-to-consumers, is now working on taking its sports marketing message direct-to-fans.

Ada, Mich.-based Amway said it has signed a "multi-platform deal" with the NHL's Detroit Red Wings that includes a logo patch placement on the team's practice jerseys, signage along the dasher boards in Joe Louis Arena and other marketing activation. Terms of the deal were not disclosed.

The Red Wings are now just one of four NHL's teams with practice jersey-sponsored marketing deals: Calgary Flames (local retailer Rono), Vancouver Canucks and the defending Stanley Cup champion Chicago Blackhawks (Giordano's pizza chain).

The Amway logo patch will appear on the upper right front of the Wings practice jerseys while adidas division Reebok, which is the official outfitter of the NHL, will continue to have its logo on the upper left of the  practice jersey front.  

The deal is part of a growing marketing trend that also has seen teams in the NBA and NFL enact sponsorship deals for brand placement on their practice jerseys. The WNBA and Major League Soccer allow teams to sign deals for jersey-front sponsorship deals on their game uniforms, while Nascar long has allowed drivers to place multiple brand logos on their racing togs.

Amway Center is the new home to the Orlando Magic.The deal with the Red Wings also complements Amway's other forays into pro sports, including a 10-year, $40 million naming rights deal to Amway Center, which opened in October as the new home to the NBA's Orlando Magic and will host the 2012 NBA All-Star Game; and the presenting sponsor of MLS's San Jose Earthquakes. Amway also had naming rights to Amway Arena, which was the former home of the Magic.

"Detroit may be 'Hockeytown,' but the Red Wings have loyal fans everywhere," Jori Hartwig, vp-marketing for Amway North America, said in a statement. "Our Independent Business Owners across the country will be proud to see the Amway name associated with an organization that has such a long tradition of winning and investing in its community."

Executives within the pro sports community and analysts who cover the industry say that economics dictate that logo placement on jerseys and uniforms will continue.

“[Fans] probably remember a time when there was no advertising on dasher boards, and now there is,” Bill Daly, NHL deputy commissioner,  said during a panel held in October as part of the Washington Capitals' 2010 Fan Convention. “We have not taken the step of allowing clubs to advertise on their game uniforms at this point [and] we are not actively considering changing that rule, at least at this point." But as Daly quickly added, "Who knows what the future might hold.”

"When the NHL created the opportunity for the practice jersey sponsorship, Amway emerged as an ideal partner for the Red Wings."

According to Steve Violetta, the Red Wings svp-business affairs, "When the National Hockey League created the opportunity for the practice jersey sponsorship, Amway emerged as an ideal partner for the Red Wings. As a Michigan-based company that is an active sponsor in several sports, we are very pleased with this alliance and look forward to an exciting future with our new partner."

Among other teams that currently have marketing deals for their practice jerseys are the NFL's New York Jets (Atlantic Health), San Francisco 49ers (Visa), New York Giants (Timex), Chicago Bears (NorthShore University Health System), Indianapolis Colts (Indiana Farm Bureau Insurance) and Seattle Seahawks (Bing); and the NBA's Phoenix Suns (Annexus Group), New Orleans Hornets (Chevron) and the Nets (PNY Technologies).

Microsoft's Bing Signs Jersey Deal With WNBA's Seattle Storm

Farmers Insurance Sparks Jersey-Front Deal With WNBA

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