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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct302015

American Express Expands NBA Presence With Turner Sports 'NBA On TNT' Alliance

Special to NYSportsJournalism.com

October 30, 2015: Turner Sports has NBA on TNT, Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal.

It now also has American Express.

Turner Sports has signed a multi-year agreement making American Express the exclusive presenting sponsor of the NBA on TNT and NBA TV halftime shows.

The American Express Halftime Report will be a featured presentation during all regular season and playoff games on TNT and NBA TV, as well as during TNT’s exclusive presentation of the NBA All-Star Game.
 
“NBA fans know and love the TNT halftime show for delivering in-depth analysis and sharp, witty commentary week in and week out for the entire season,” Jill Hamilton, vp-U.S. media for American Express, said in a statement. “The American Express Halftime Report is a valuable platform that complements the brand’s partnership with the league, its teams and, most importantly, the fans.”

Amex has served as official credit card of the NBA since 2010 and also is the official card for the WNBA and NBA D-League.

The Turner alliance comes the same week as the defending NBA champion Golden State Warriors and American Express inked multi-year partnership under which American Express became the official card of the team, in addition to joining the Warriors Gold Alliance group, a partnership comprised of key sponsors.

In September, American Express signed a deal to become an official partner of the NFL's Seattle Seahawks. The company has been an official sponsor of the U.S. Tennis Open since 1994 and has an alliance with the U.S. Golf Assn.

In addition, the company has alliances with NBA teams Miami Heat, Los Angeles Lakers, Boston Celtics, Brooklyn Nets, Chicago Bulls and Washington Wizards.

American Express has spent about $50 million on sports and entertainment-related sponsorships over the past year, according to research and consulting firm IEG, Chicago.
 
This new deal between Turner Sports and American Express expands upon past sponsorship programs between the two companies, including extensive American Express presence during NBA All-Star 2015 in New York that included live concert events at Hammerstein Ballroom produced by Turner Sports.

American Express also launched  PIVOT, a digital video experience hosted on an American Express featured section on NBA.com.
 
According to Jon Diament, evp-Turner Sports ad sales, “A key part of our portfolio, our longstanding partnership with the NBA gives us a great platform through which to create meaningful sponsorship packages for advertisers,” said “This multi-year deal with American Express closely aligns a league partner with our best-in-class studio show and will deliver premium live audiences.”

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