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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec202010

NBA, American Express Charge Ahead With New Multi-Year Marketing Alliance 

December 20, 2010: The NBA has confirmed that it has signed a deal with American Express that brings the company back as an official partner of the league.

Terms of the multi-year pact were not disclosed. American Express had been an NBA marketing partner from 1995-2005.

Under terms of the deal, American Express becomes the official credit card partner of the NBA, USA Basketball, WNBA and the NBA Development League. Amex will provide card members with exclusive experiences and access to regular-season and playoff games, and premier NBA events such as NBA All-Star, the NBA Draft, and NBA Games: London 2011, the league’s first regular-season games in Europe.  As an official partner of USA Basketball, American Express will also provide packages to USA Basketball games and events staged in the U.S. and internationally.  

In addition, the company said it would "establish an expanded presence with NBA teams to complement its existing relationships" with the Boston Celtics, Los Angeles Lakers, New York Knicks and Washington Wizards.

Marketing support will include ads on NBA TV and NBA.com and in-arena signage. During its original alliance, Amex featured NBA and WNBA coaches and players in a series of humorous TV spots, including Lakers head coach Phil Jackson buying lottery tickets, Sue Bird shopping at a neighborhood food store, Jason Kidd taking an eye exam, Jamal Mashburn visiting a voodoo high priestess and Don Nelson purchasing German-to-English dictionaries so that he could yell at Dirk Nowitzki in his native tongue.

As the presenting partner of the NBA All-Star Entertainment Series, American Express will offer card members behind-the-scenes access to the performances at NBA All-Star, including dedicated viewing areas, access to rehearsals and opportunities to meet NBA Legends and players. The series includes performances during the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Saturday Night presented by State Farm, and the 60th NBA All-Star Game.

Through its global partnership with USA Basketball, American Express will provide card members with private access to USA Basketball exhibition games leading up to the 2012 Summer Olympics in London. Card members will receive game tickets, access to USA Basketball receptions and chances to meet members of the USA Basketball team and coaching staff.

"We look forward to again working with American Express to provide its card members with unique opportunities around our preeminent basketball properties.” 
 
“American Express is a leading global brand and a natural match as an NBA marketing partner,” Mark Tatum, NBA evp-global marketing partnerships, said in a statement.  “As an organization focused on delivering an exciting entertainment experience for basketball fans globally, we look forward to again working with American Express to provide its card members with unique opportunities and experiences around all four of our preeminent basketball properties.” 

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