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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Marvel: 'Black Panther' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec202010

NBA, American Express Charge Ahead With New Multi-Year Marketing Alliance 

December 20, 2010: The NBA has confirmed that it has signed a deal with American Express that brings the company back as an official partner of the league.

Terms of the multi-year pact were not disclosed. American Express had been an NBA marketing partner from 1995-2005.

Under terms of the deal, American Express becomes the official credit card partner of the NBA, USA Basketball, WNBA and the NBA Development League. Amex will provide card members with exclusive experiences and access to regular-season and playoff games, and premier NBA events such as NBA All-Star, the NBA Draft, and NBA Games: London 2011, the league’s first regular-season games in Europe.  As an official partner of USA Basketball, American Express will also provide packages to USA Basketball games and events staged in the U.S. and internationally.  

In addition, the company said it would "establish an expanded presence with NBA teams to complement its existing relationships" with the Boston Celtics, Los Angeles Lakers, New York Knicks and Washington Wizards.

Marketing support will include ads on NBA TV and NBA.com and in-arena signage. During its original alliance, Amex featured NBA and WNBA coaches and players in a series of humorous TV spots, including Lakers head coach Phil Jackson buying lottery tickets, Sue Bird shopping at a neighborhood food store, Jason Kidd taking an eye exam, Jamal Mashburn visiting a voodoo high priestess and Don Nelson purchasing German-to-English dictionaries so that he could yell at Dirk Nowitzki in his native tongue.

As the presenting partner of the NBA All-Star Entertainment Series, American Express will offer card members behind-the-scenes access to the performances at NBA All-Star, including dedicated viewing areas, access to rehearsals and opportunities to meet NBA Legends and players. The series includes performances during the T-Mobile Rookie Challenge & Youth Jam, NBA All-Star Saturday Night presented by State Farm, and the 60th NBA All-Star Game.

Through its global partnership with USA Basketball, American Express will provide card members with private access to USA Basketball exhibition games leading up to the 2012 Summer Olympics in London. Card members will receive game tickets, access to USA Basketball receptions and chances to meet members of the USA Basketball team and coaching staff.

"We look forward to again working with American Express to provide its card members with unique opportunities around our preeminent basketball properties.” 
 
“American Express is a leading global brand and a natural match as an NBA marketing partner,” Mark Tatum, NBA evp-global marketing partnerships, said in a statement.  “As an organization focused on delivering an exciting entertainment experience for basketball fans globally, we look forward to again working with American Express to provide its card members with unique opportunities and experiences around all four of our preeminent basketball properties.” 

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