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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep152016

American Cancer Calls On IMG Colleges, Coaches, Fans To Fight Kids Cancer

By Barry Janoff

September 14, 2016: When it comes to sports, there are a lot of statistics that can describe the action on the field or court.

But off the sports course, there are statistics with much more importance and harder-hitting impact.

Pediatric cancer is the second leading cause of death among children ages 1-14 in the U.S., and it is estimated that in 2016 there will be 10,380 new cancer cases diagnosed among children in the U.S., according to The American Cancer Society.

(The leading cause of death among children ages 1-14 in the U.S. is accidents/unintentional injuries, according to the Centers for Disease Control.)

Motivated by that and other related urgent situations, IMG College, in collaboration with Curing Kids Cancer, and the American Cancer Society have unveiled A House United to Tackle Pediatric Cancer.

The program "targets college football fans through 12 of IMG’s partner universities to raise awareness and funds for childhood cancer."

A House United to Tackle Pediatric Cancer brings together "college football coaches and ambassadors from across the country to ask fans to help raise funds for pediatric cancer programs and research," per ACS.

The universities involved include Duke, Florida State, Georgia Tech, Houston, Mississippi, Pittsburgh, South Carolina, Syracuse, UCLA, Vanderbilt, Virginia Tech and Washington.

All proceeds from the initiative will be used to support research and programs for pediatric cancer from the American Cancer Society.

"As the Society continues to work with the sports industry to fund cancer research and create world class cancer prevention initiatives, we are proud to expand our sports strategy to mobilize a new audience within college football to help save lives from childhood cancer," Sharon Byers, chief development officer for the American Cancer Society, said in a statement.

Marketing support includes in-stadium, on-campus, Internet, social media and a dedicated Web site for A House United to Tackle Pediatric Cancer, hosted by fund-raising online firm CrowdRise.

Among other items, the Web site enables people to donate directly to the cause through one of the 12 schools that are part of the effort. Running totals for each school will indicate the amount of money each has raised via the site.

"We are proud to expand our sports strategy to mobilize a new audience within college football to help save lives from childhood cancer."

The Web site also has mini-sites that speak directly to coaches, players, fans and other supporters of each school.

"Hey, Blue Devil Nation," text reads at the Duke destination. "Help (head football) Coach (David) Cutcliffe and the American Cancer Society, together with Curing Kids Cancer, as we are A House United to Tackle Pediatric Cancer. Join together with other college football fans from around the country by making a donation today. With your support, we can show the rest of the country that Blue Devil Nation is part of a united force against pediatric cancer by donating today.

"We are One Community. One University. One fight."

According to  Andrew Judelson, evp-sales and marketing for IMG College, "This partnership with the American Cancer Society will create an incredible platform for A House United to Tackle Pediatric Cancer to bring a very important message to the passionate collegiate sports audience.

"These 12 universities are making an impact well beyond the playing field, and they are leading the way for the support of pediatric cancer research and programs," said Judelson.

Direct links to each of the participating schools on the A House United to Tackle Pediatric Cancer are:

    •    Duke University
    •    Florida State University
    •    Georgia Tech
    •    University of Houston
    •    University of Mississippi
    •    University of Pittsburgh
    •    University of South Carolina
    •    Syracuse University
    •    University of California, Los Angeles
    •    Vanderbilt University
    •    Virginia Tech
    •    University of Washington

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