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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug202009

American Airlines Ramps Up Activation With NFL Teams

August 20, 2009: American Airlines has signed a three-year deal with the New England Patriots making the carrier the official airline and an official sponsor of the NFL team. The deal also encompasses the New England Revolution of Major League Soccer and Gillette Stadium, where both teams play their home games. Financial terms were not revealed.

American Airlines said it would activate the alliance through the teams' media properties, including TV and radio programming, out-of-home advertising and in-stadium signage, as well as online assets including Patriots.com and RevolutionSoccer.net. American Airlines marketing is expected to support the Patriots game in London at Wembley Stadium against the Tampa Bay Buccaneers on Oct. 25 as part of the NFL's International Series.

In addition, American Airlines will fly many of the players who comprise the Patriots' 50th Anniversary Team for a ceremony in their honor at the Patriots' regular season opener against the Buffalo Bills at Gillette Stadium on Sept. 14.

The deal comes on the heels of a sponsorship alliance signed in July between American Airlines and the NFL's St. Louis Rams that includes an American Airlines patch on practice jerseys and other activation. The airline also has a deal as the official airline of the NFL's Dallas Cowboys that runs through 2019, and among other sports-related deals has naming rights at American Airlines Center in Dallas and American Airlines Arena in Miami.

This week, American Airlines also signed a deal with NYC & Company, the marketing, tourism and partnership organization for the City of New York, supported by marketing offering specially discounted airfares between New York and Los Angeles, San Francisco, Chicago, Dallas/Fort Worth and Miami for flights between Sept. 15 and Dec. 12, 2009 (some dates embargoed around Thanksgiving).

American Airlines will use its relationship with the Revolution to augment its MLS partnership, which the carrier said "has yielded strong results in the U.S. Hispanic market." "We have focused more closely on developing affinity marketing opportunities with major sports and entertainment entities because they offer a great fit with our customers and our network, and both the Patriots and the Revolution can deliver that for American," Charlie Schewe, American's managing director, passenger sales - Northeast Region, said in a statement. "We are also very excited to see the Patriots play this year in London, a city that American serves from Boston Logan Airport with three daily nonstop flights."

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