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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jul312015

ALS Ice Bucket Challenge Returns To MLB, Driven By Pete Frates, Red Sox, ALS Assn.

By Barry Janoff

July 31, 2015: One of the most impactful and effective cause-marketing campaigns of 2014 — and in recent memory — was the Ice Bucket Challenge, which raised more than $220 million worldwide to find a cure for amyotrophic lateral sclerosis (ALS). Some $115 million of it went to The ALS Assn.

Led by co-founders Pete Frates, Pat Quinn and Anthony Senerchia; and the Boston Red Sox and MLB, the ALS Ice Bucket Challenge is back to raise awareness and funds to fight ALS, better known as Lou Gerhig's Disease.

Beginning today (July 31) and building through August, a multi-platform effort, anchored by a social media campaign, will take the Ice Bucket Challenge back to the public.

The Red Sox and representatives of several ALS organizations will join Frates — who earlier this season was made an honorary member of the team — and Quinn in Fenway Park to launch the 2015 effort, prior to the Red Sox hosting the Tampa Bay Rays.

Throughout August, each MLB team is scheduled to host its own ALS Ice Bucket Challenge and, in the spirit of the effort, then challenge another franchise, along with two other local personalities or organizations, to participate.

Frates and The ALS Assn. said the goal is to have an Ice Bucket Challenge every August "until a cure is found."

"You may ask, 'Why do the Ice Bucket Challenge again?'" the co-founders said in a statement. "And we understand. It's easy to see it as a one-time event. But let's make it more than that. Let's make it into a movement. . . . We officially challenge you to take the ALS Ice Bucket Challenge, this August and #EveryAugustUntilACure."

"As the sport of Lou Gehrig, baseball's longstanding participation in the fight against ALS dates back to 1939," commissioner Rob Manfred said in a statement. "In 2015, there remains no cure to the disease that bears his name, even after the great strides of last summer's phenomenon. Pat and Pete are passionate baseball fans, and in memory of Lou Gehrig, MLB and its clubs are honored to support their vision."

MLB said it would donate $100,000 to The ALS Assn. as part of the 2015 Challenge.

MLB has been at the forefront of the "Fight to Cure ALS" for many years, working with the ALS Assn., Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. under the banner, "4 ALS."

"Thank you to MLB and to everyone who is making it possible to transform a moment into a movement, establishing the ALS Ice Bucket Challenge as an annual event to find treatments and cure for ALS," Barb Newhouse, president and CEO for The ALS Assn., said in a statement.We have to finish what started last summer: every August until there's a cure."

Last year, more than 17 million ALS Ice Bucket Challenge videos were posted to Facebook, watched by 440 million people a total of 10 billion times, according to The ALS Assn.

For its efforts, The ALS Assn. was voted "2014 Grand Sports Marketer of the Year" by the readers of NYSportsJournalism.

The effort's origin is credited to Frates, a 29-year-old former captain of the Boston College baseball team, who was diagnosed with ALS in March 2012, and his family; and Quinn, a friend who also suffers from ALS.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis.

It is estimated that 30,000 people in the U.S. have ALS at any given time, with approximately 5,600 new cases diagnosed annually. More than 5,000 people die from the disease each year.

The ALS Assn. also said that U.S. veterans have almost 60% more risk of contracting ALS than civilians, especially those who serve overseas, information based on research at Harvard University that dates back to 1910.

 There is no cure, and only one drug approved by the U.S. Food and Drug Administration (FDA) modestly extends survival.

More information on the ALS Ice Bucket Challenge can be found here.

ALS Assn. Named 2014 Grand Sports Marketer Of The Year

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