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• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul312015

ALS Ice Bucket Challenge Returns To MLB, Driven By Pete Frates, Red Sox, ALS Assn.

By Barry Janoff

July 31, 2015: One of the most impactful and effective cause-marketing campaigns of 2014 — and in recent memory — was the Ice Bucket Challenge, which raised more than $220 million worldwide to find a cure for amyotrophic lateral sclerosis (ALS). Some $115 million of it went to The ALS Assn.

Led by co-founders Pete Frates, Pat Quinn and Anthony Senerchia; and the Boston Red Sox and MLB, the ALS Ice Bucket Challenge is back to raise awareness and funds to fight ALS, better known as Lou Gerhig's Disease.

Beginning today (July 31) and building through August, a multi-platform effort, anchored by a social media campaign, will take the Ice Bucket Challenge back to the public.

The Red Sox and representatives of several ALS organizations will join Frates — who earlier this season was made an honorary member of the team — and Quinn in Fenway Park to launch the 2015 effort, prior to the Red Sox hosting the Tampa Bay Rays.

Throughout August, each MLB team is scheduled to host its own ALS Ice Bucket Challenge and, in the spirit of the effort, then challenge another franchise, along with two other local personalities or organizations, to participate.

Frates and The ALS Assn. said the goal is to have an Ice Bucket Challenge every August "until a cure is found."

"You may ask, 'Why do the Ice Bucket Challenge again?'" the co-founders said in a statement. "And we understand. It's easy to see it as a one-time event. But let's make it more than that. Let's make it into a movement. . . . We officially challenge you to take the ALS Ice Bucket Challenge, this August and #EveryAugustUntilACure."

"As the sport of Lou Gehrig, baseball's longstanding participation in the fight against ALS dates back to 1939," commissioner Rob Manfred said in a statement. "In 2015, there remains no cure to the disease that bears his name, even after the great strides of last summer's phenomenon. Pat and Pete are passionate baseball fans, and in memory of Lou Gehrig, MLB and its clubs are honored to support their vision."

MLB said it would donate $100,000 to The ALS Assn. as part of the 2015 Challenge.

MLB has been at the forefront of the "Fight to Cure ALS" for many years, working with the ALS Assn., Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. under the banner, "4 ALS."

"Thank you to MLB and to everyone who is making it possible to transform a moment into a movement, establishing the ALS Ice Bucket Challenge as an annual event to find treatments and cure for ALS," Barb Newhouse, president and CEO for The ALS Assn., said in a statement.We have to finish what started last summer: every August until there's a cure."

Last year, more than 17 million ALS Ice Bucket Challenge videos were posted to Facebook, watched by 440 million people a total of 10 billion times, according to The ALS Assn.

For its efforts, The ALS Assn. was voted "2014 Grand Sports Marketer of the Year" by the readers of NYSportsJournalism.

The effort's origin is credited to Frates, a 29-year-old former captain of the Boston College baseball team, who was diagnosed with ALS in March 2012, and his family; and Quinn, a friend who also suffers from ALS.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis.

It is estimated that 30,000 people in the U.S. have ALS at any given time, with approximately 5,600 new cases diagnosed annually. More than 5,000 people die from the disease each year.

The ALS Assn. also said that U.S. veterans have almost 60% more risk of contracting ALS than civilians, especially those who serve overseas, information based on research at Harvard University that dates back to 1910.

 There is no cure, and only one drug approved by the U.S. Food and Drug Administration (FDA) modestly extends survival.

More information on the ALS Ice Bucket Challenge can be found here.

ALS Assn. Named 2014 Grand Sports Marketer Of The Year

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