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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jul312015

ALS Ice Bucket Challenge Returns To MLB, Driven By Pete Frates, Red Sox, ALS Assn.

By Barry Janoff

July 31, 2015: One of the most impactful and effective cause-marketing campaigns of 2014 — and in recent memory — was the Ice Bucket Challenge, which raised more than $220 million worldwide to find a cure for amyotrophic lateral sclerosis (ALS). Some $115 million of it went to The ALS Assn.

Led by co-founders Pete Frates, Pat Quinn and Anthony Senerchia; and the Boston Red Sox and MLB, the ALS Ice Bucket Challenge is back to raise awareness and funds to fight ALS, better known as Lou Gerhig's Disease.

Beginning today (July 31) and building through August, a multi-platform effort, anchored by a social media campaign, will take the Ice Bucket Challenge back to the public.

The Red Sox and representatives of several ALS organizations will join Frates — who earlier this season was made an honorary member of the team — and Quinn in Fenway Park to launch the 2015 effort, prior to the Red Sox hosting the Tampa Bay Rays.

Throughout August, each MLB team is scheduled to host its own ALS Ice Bucket Challenge and, in the spirit of the effort, then challenge another franchise, along with two other local personalities or organizations, to participate.

Frates and The ALS Assn. said the goal is to have an Ice Bucket Challenge every August "until a cure is found."

"You may ask, 'Why do the Ice Bucket Challenge again?'" the co-founders said in a statement. "And we understand. It's easy to see it as a one-time event. But let's make it more than that. Let's make it into a movement. . . . We officially challenge you to take the ALS Ice Bucket Challenge, this August and #EveryAugustUntilACure."

"As the sport of Lou Gehrig, baseball's longstanding participation in the fight against ALS dates back to 1939," commissioner Rob Manfred said in a statement. "In 2015, there remains no cure to the disease that bears his name, even after the great strides of last summer's phenomenon. Pat and Pete are passionate baseball fans, and in memory of Lou Gehrig, MLB and its clubs are honored to support their vision."

MLB said it would donate $100,000 to The ALS Assn. as part of the 2015 Challenge.

MLB has been at the forefront of the "Fight to Cure ALS" for many years, working with the ALS Assn., Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. under the banner, "4 ALS."

"Thank you to MLB and to everyone who is making it possible to transform a moment into a movement, establishing the ALS Ice Bucket Challenge as an annual event to find treatments and cure for ALS," Barb Newhouse, president and CEO for The ALS Assn., said in a statement.We have to finish what started last summer: every August until there's a cure."

Last year, more than 17 million ALS Ice Bucket Challenge videos were posted to Facebook, watched by 440 million people a total of 10 billion times, according to The ALS Assn.

For its efforts, The ALS Assn. was voted "2014 Grand Sports Marketer of the Year" by the readers of NYSportsJournalism.

The effort's origin is credited to Frates, a 29-year-old former captain of the Boston College baseball team, who was diagnosed with ALS in March 2012, and his family; and Quinn, a friend who also suffers from ALS.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis.

It is estimated that 30,000 people in the U.S. have ALS at any given time, with approximately 5,600 new cases diagnosed annually. More than 5,000 people die from the disease each year.

The ALS Assn. also said that U.S. veterans have almost 60% more risk of contracting ALS than civilians, especially those who serve overseas, information based on research at Harvard University that dates back to 1910.

 There is no cure, and only one drug approved by the U.S. Food and Drug Administration (FDA) modestly extends survival.

More information on the ALS Ice Bucket Challenge can be found here.

ALS Assn. Named 2014 Grand Sports Marketer Of The Year

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