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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr122013

Runners, Marketers, Sponsors, Beantown Gear Up For The 117th Boston Marathon

By Barry Janoff

April 12, 2013: The Boston Marathon, under the auspices of the Boston Athletic Assn., will be run on April 15, on Patriots' Day. It was first held in 1897, one year after the first modern-day Olympic marathon competition in 1896 in Athens.

Back then, the significance of marketing and sponsorship was not even in its infancy. The Boston Marathon did not even allow race-course signage until 2008, which is limited to official marketing partners.

Now, the 117th running of the Boston Marathon comes complete with presenting sponsor John Hancock and a list of lead marketing partners that includes adidas, Gatorade, Poland Spring, Nissan, AT&T, JetBlue, PowerBar, and Samuel Adams, as well as the Dana-Farber Cancer Institute and The Jimmy Fund.

"This race is a big deal in Boston, the whole town is taken over by the race," said Jeff Dengate, the Shoes & Gear Editor for Runner's World, which is a media partner for the Marathon. "You can look at other marathons, the IMG New York City Marathon, for example. That is a big race. But New York is a big city. People might know it's being held, but it won't impact the entire city the way the Boston Marathon impacts Boston."

The race is held annually on Patriots' Day, an official holliday commemorating the anniversary of the Battles of Lexington and Concord.

Among other race-related honors, the 26-mile marker of this year's Boston Marathon has been designed to commemorate the 26 victims of last December's shooting at Sandy Hook Elementary School in Newtown, Conn.

This year, the Boston Marathon will have additional impact because April 15 is Jackie Robinson Day, celebrated throughout MLB.

The Boston Red Sox will be hosting the Tampa Bay Rays at Fenway Park in the last of a four-game series. The Monday game begins at 11 AM and is scheduled to conclude in time to allow fans to watch the race and to take part in Boston Marathon events.

"Everybody in Boston, it seems, is either watching or participating," said Dengate. "And it doesn't hurt that they have the day off."

Adidas is celebrating its 25th year as the official footwear and apparel supplier partner of the Boston Marathon with new race footwear and apparel, including the adistar Boost and adizero Adios Boost.

But that does not prevent other companies from getting a foothold in the event. Among the other companies with racing/marathon shoe products are Nike, Under Armour, Skechers, On, Mizuna, ASICS, New Balance and Saucony (pictured below). Like adidas, the latter two are among the companies that will unveil shoes specific to the Boston Marathon.

"Adidas is the official partner for the Boston Marathon, so they will have the most obvious presence," said Dengate. "But all of the major shoe companies will be represented. There is a lot of hype and excitement around some of the new shoes. That said, it takes a lot to get someone to switch brands from something that works for them and is comfortable."

During the course of a marathon, runners have little but their own skills, wits and training acumen to get them through the 26.2 miles. Poland Spring will be providing more than 116,000 .5L bottles of water at the start and finish lines, and more than 46,000 gallons of water along the course to participants on race day. The Poland Spring Hydration Zone will be located at Mile 19.

But after the shoes, "Anything that is next to your body is the next most important thing," said Dengate. "If it's a hot day, you want a moisture-wicking fabric. If it's a colder day, you might want to have some layers on."

AT&T said it would offer numerous free features to "help keep runners and spectators connected during Marathon weekend." They include Athlete Alert: Marathon fans who want to track the progress of their friends and family, or their favorite elite runner, can get updates sent to their mobile phone or email, in real-time; the Marathon mobile app; and Commemorative Sunday finish line photos. AT&T is also taking it's "Txting & Driving: It Can Wait" campaign to the Marathon, "urging everyone in Boston for marathon weekend to take a pledge never to text and drive."

The Boston Marathon John Hancock Sports & Fitness Expo in the Hynes Convention Center (Copley Square), open April 12-13-14, will have more than 180 exhibitors and is expected to attract 80,000 attendees. Represented will be companies, charities and other marathons (including the Big Sur, Louisiana, New York and Warsaw Marathons). Like adidas, many of the companies will be displaying either prototypes or new products that will soon be available to the public.

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