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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr122013

Runners, Marketers, Sponsors, Beantown Gear Up For The 117th Boston Marathon

By Barry Janoff

April 12, 2013: The Boston Marathon, under the auspices of the Boston Athletic Assn., will be run on April 15, on Patriots' Day. It was first held in 1897, one year after the first modern-day Olympic marathon competition in 1896 in Athens.

Back then, the significance of marketing and sponsorship was not even in its infancy. The Boston Marathon did not even allow race-course signage until 2008, which is limited to official marketing partners.

Now, the 117th running of the Boston Marathon comes complete with presenting sponsor John Hancock and a list of lead marketing partners that includes adidas, Gatorade, Poland Spring, Nissan, AT&T, JetBlue, PowerBar, and Samuel Adams, as well as the Dana-Farber Cancer Institute and The Jimmy Fund.

"This race is a big deal in Boston, the whole town is taken over by the race," said Jeff Dengate, the Shoes & Gear Editor for Runner's World, which is a media partner for the Marathon. "You can look at other marathons, the IMG New York City Marathon, for example. That is a big race. But New York is a big city. People might know it's being held, but it won't impact the entire city the way the Boston Marathon impacts Boston."

The race is held annually on Patriots' Day, an official holliday commemorating the anniversary of the Battles of Lexington and Concord.

Among other race-related honors, the 26-mile marker of this year's Boston Marathon has been designed to commemorate the 26 victims of last December's shooting at Sandy Hook Elementary School in Newtown, Conn.

This year, the Boston Marathon will have additional impact because April 15 is Jackie Robinson Day, celebrated throughout MLB.

The Boston Red Sox will be hosting the Tampa Bay Rays at Fenway Park in the last of a four-game series. The Monday game begins at 11 AM and is scheduled to conclude in time to allow fans to watch the race and to take part in Boston Marathon events.

"Everybody in Boston, it seems, is either watching or participating," said Dengate. "And it doesn't hurt that they have the day off."

Adidas is celebrating its 25th year as the official footwear and apparel supplier partner of the Boston Marathon with new race footwear and apparel, including the adistar Boost and adizero Adios Boost.

But that does not prevent other companies from getting a foothold in the event. Among the other companies with racing/marathon shoe products are Nike, Under Armour, Skechers, On, Mizuna, ASICS, New Balance and Saucony (pictured below). Like adidas, the latter two are among the companies that will unveil shoes specific to the Boston Marathon.

"Adidas is the official partner for the Boston Marathon, so they will have the most obvious presence," said Dengate. "But all of the major shoe companies will be represented. There is a lot of hype and excitement around some of the new shoes. That said, it takes a lot to get someone to switch brands from something that works for them and is comfortable."

During the course of a marathon, runners have little but their own skills, wits and training acumen to get them through the 26.2 miles. Poland Spring will be providing more than 116,000 .5L bottles of water at the start and finish lines, and more than 46,000 gallons of water along the course to participants on race day. The Poland Spring Hydration Zone will be located at Mile 19.

But after the shoes, "Anything that is next to your body is the next most important thing," said Dengate. "If it's a hot day, you want a moisture-wicking fabric. If it's a colder day, you might want to have some layers on."

AT&T said it would offer numerous free features to "help keep runners and spectators connected during Marathon weekend." They include Athlete Alert: Marathon fans who want to track the progress of their friends and family, or their favorite elite runner, can get updates sent to their mobile phone or email, in real-time; the Marathon mobile app; and Commemorative Sunday finish line photos. AT&T is also taking it's "Txting & Driving: It Can Wait" campaign to the Marathon, "urging everyone in Boston for marathon weekend to take a pledge never to text and drive."

The Boston Marathon John Hancock Sports & Fitness Expo in the Hynes Convention Center (Copley Square), open April 12-13-14, will have more than 180 exhibitors and is expected to attract 80,000 attendees. Represented will be companies, charities and other marathons (including the Big Sur, Louisiana, New York and Warsaw Marathons). Like adidas, many of the companies will be displaying either prototypes or new products that will soon be available to the public.

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