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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar242011

Muhammad Ali Enters Ring With IMG To Expand Worldwide Licensing Punch

By Barry Janoff, Executive Editor

March 23, 2011: Muhammad Ali Enterprises, which oversees all licensing rights for legendary boxer Muhammad Ali, has signed a deal with IMG Licensing to "act exclusively as representation for the brand in Europe and Asia" for consumer products licensing.

Financial terms of the multi-year deal were not disclosed.

IMG Licensing, a division of global sports, fashion and media company, IMG Worldwide, said it would "combine its extensive knowledge of the boxer’s life with its global capabilities in product licensing, providing opportunities to extend the brand to new consumer touch points."

According to Kelly Hill, vp-worldwide licensing for Muhammad Ali Enterprises, “IMG is clearly the leader in sports licensing of all kinds, but what attracted us most is their proven track record in developing new and innovative licensing concepts that leverage the characteristics of brands and iconic personalities outside of the natural core competency.”

Muhammad Ali Enterprises, New York, represents Muhammad Ali in North America.

Greenlight, Los Angeles, a celebrity marketing and licensing company, also works on behalf of Ali. The company signed a deal this past December with Muhammad Ali Enterprises for exclusive rights to in Europe and Asia Pacific to handle advertising and promotional opportunities.

"Ali’s inspiring journey, his achievements in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas."

According to Jim Gallagher, spokesman for IMG, the two companies will work in harmony on Ali's behalf. "We cover different areas," said Gallagher. "Ours is for consumer products licensing. Their's is for promotional endorsements."

Despite having retired from boxing in 1981, Muhammad Ali remains one of the most well-known sports personalities and humanitarians in the world. His self-perpetuating global licensing power includes a vast array of products, from clothing to CPG.

This summer, a special edition Muhammad Ali Monopoly game from USAopoly will hit retail. Visitors to Ali's Web site are currently being asked to vote on the game pieces from among 10 choices, of which the top six will make the cut: An Ali silhouette, Muhammad Ali's signature, boxing shoes, gloves, trunks, ringside bell, seed bag, championship belt and, of course, a butterfly and a bee.

IMG Licensing said it would seek opportunities in both "traditional sports licensing categories including memorabilia and apparel, as well as new business areas that capture and leverage the showman and essence of Muhammad Ali."
 
“Ali is simply the greatest boxer ever and IMG Licensing is honored to be entering into this partnership with Muhammad Ali Enterprises," Bruno Maglione, evp and global managing director for IMG Licensing, said in a statement. "Ali’s inspiring personal journey, his achievements both in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas that can generate interest from Ali fans old and new.”

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