By Barry Janoff
July 20, 2015: Fresh off the success of the U.S. Women's National Soccer Team in the 2015 FIFA World Cup, EA Sports said that team forward Alex Morgan would share the cover of its FIFA 16 video game in the U.S. alongside soccer star Lionel Messi. becoming the first woman to appear on an EA Sports FIFA cover.
Concurrently, EA Sports said that Christine Sinclair, captain of the Canadian Women’s National Team, would share the cover with Messi on the version to be released in Canada.
Morgan, on her Twitter account, wrote, "I’m so honored to be featured on the cover of #FIFA16. Thank you @EASPORTSFIFA!"
The FIFA 16 release also marks the first time in its franchise that women's teams will be part of the action, with a dozen nations represented.
A supporting multi-media marketing campaign features Morgan and other members of the U.S. Women's National Team. In the TV spot, a voiceover proclaims, "We're not here to stand and watch — this is our game, too."
“As soon as we knew Women’s National Teams were joining FIFA 16, we immediately recognized that Christine and Alex would be the perfect cover athletes based on their accomplishments and what they represent for their respective countries and the sport of women’s soccer," David Pekush, senior manager of North America marketing for EA Sports, said in a statement. "They are exhilarating players and exude heart and courage on the pitch, and we are extremely proud to be working with them this year.”
EA Sports is an official partner of U.S. Soccer, the sport's governing body in the country.
According to Morgan, “It is an incredible honor to be one of the first women featured on the cover of EA Sports FIFA. I know people all over the world play this game and I’m really excited that FIFA 16 is putting such an important spotlight on women’s soccer. And now to share the cover with today’s greatest player is surreal.”
Morgan's deals also include Nike, Mondelez (Ritz, Oreo, Chips Ahoy), McDonald's, ChapStick, Coca-Cola and Panasonic.
The U.S. won the FIFA Women's World Cup with a 5-2 victory over Japan on July 5.
"I’m really excited that FIFA 16 is putting such an important spotlight on women’s soccer. And now to share the cover with today’s greatest player is surreal.”
Regarding her place on the cover in Canada, Sinclair said, “This year’s World Cup showcased the unbelievable talent and skill in women’s soccer. I’m thrilled that EA Sports is celebrating female athletes in FIFA 16. To be featured in the game and to promote women’s soccer with Alex is really special and another exciting step for women in sports.”
EA Sports said that FIFA 16 would be available starting Sept. 22 in North America on Origin on PC, Xbox One, Xbox 360 games and entertainment system from Microsoft, PlayStation4 and PlayStation3.
U.S. Women's Team, Marketers Look To Kick Some World Cup Grass
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