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QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr052010

Alaska Airlines Extends Marketing Alliance With MLB's Seattle Mariners

April 5, 2010: A mariner is someone who directs or assists in the navigation of a ship. In this case, the ship is airborne and the direction is on the ball field. Alaska Airlines has signed a deal with MLB's Seattle Mariners making it the ball club's official carrier. Financial terms of the multi-year deal were not unveiled.

The alliance, which expands a previous deal between the team and the airline, includes marketing activation, signage at Safeco Field on the center field scoreboard and home plate rotational platform and a sweepstakes offering tickets and airfare for two to either New York or Boston for games in August.

The union also supports the launch of "Alaska Airlines Home Runs for Wishes," a community program that will benefit the Make-A-Wish Foundation of Alaska, Montana, Northern Idaho and Washington. Through the program, the airline will donate 10,000 Alaska Airlines Mileage Plan miles for every Mariners home run and 40,000 miles for every Mariners grand slam at Safeco Field.

Beginning in June, fans who enter the sweepstakes have a chance to win game tickets and airfare for two to either New York or Boston in August, when the Mariners play the Yankees and Red Sox. The Mariners will play a three-game series Aug. 20-22 in New York and Aug. 23-25 in Boston. (Full details here.)

"As a longtime Mariners sponsor, Alaska Airlines is excited to enhance its partnership to include a program that will benefit children with life-threatening medical conditions," Joe Sprague, Alaska Airlines' vp-marketing, said in a statement. "With stars like Ken Griffey Jr., we're confident the Mariners will maintain their average of 71 home runs and two grand slams a year, and when they do, the 'Home Runs for Wishes' program will raise nearly 800,000 miles for the Make-A-Wish Foundation."

Apolo Ohno Flies With Alaska Air In Quest For More Olympic Gold

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