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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug152018

National Champion Alabama Tide Tops StubHub List Of In-Demand CFB Games

By Barry Janoff

August 15, 2018: Winning the college football’s National Championship has its perks.

For the first time in five seasons, the University of Michigan football team is not the most in-demand ticket on StubHub.

The Wolverines dropped to No. 2 after being ousted by the 2017 National Champion Alabama Crimson Tide, which moved up from No. 3 last season to No. 1.

Demand is up 45% year over year for Alabama games on StubHub, based on ticket sales.

The Crimson Tide also leads the list as a top seller in nine unique states, the most of any school.

Beyond Alabama itself, the states include Kentucky, Missouri, New Mexico, Arizona, Idaho and the New England contingent of Vermont, Massachusetts and Rhode Island.

Alabama’s move to the top was “driven by eagerly anticipated Southeastern Conference rivalry match-ups against Auburn and Texas A&M returning to Bryant Denny Stadium in Tuscaloosa,” according to StubHub.

The most in-demand game to date based on ticket sales is Miami vs. LSU at AT&T Stadium in Arlington, Texas, in the Advocare Classic on Sept. 2. This game marks the first time these two schools have played since 2005.

Tickets are averaging $226 on StubHub.

However, the game with the highest average ticket price on StubHub is Michigan at Ohio State on Nov. 24, averaging $695.

Not far behind: Michigan at Notre Dame on Sept. 1, averaging $652.

The San Francisco-based ticket marketplace said its Top 10 ranking and Top 10 most in-demand games are based on the amount of ticket sales per team on its site (to date) for 2018 NCAAF regular season games.

"With key rivalry games at home this season, Alabama is seeing extraordinary demand on StubHub," Jill Krimmel, StubHub general manager for NCAA Sports and MLB, said in a statement.

"Coming off another national championship victory and given the additional excitement of these match-ups, it's understandable that we're seeing Alabama dethrone Michigan from a five-year reign."

According to StubHub, in addition to Michigan dropping from the top, only half the teams were on the Top Ten list last year, and four of the teams added to the Top 10 this season had never been placed higher than No. 15 in the past four years.

StubHub said it has NCAA deals with more than 60 universities, including the recently added partnership with Texas A&M.

At. No. 8, Texas Christian University is StubHub's top-trending team year-over-year, with demand for the Horned Frogs up 298% based on StubHub sales, “making the largest jump in demand among StubHub's Top 10 selling teams.”

Two team with big gains over the past three seasons are Penn State and Georgia.

The Bulldogs were ranked No. 15 in 2016 based on StubHub ticket sales, No. 4 last season and now No. 3 going into 2018.

The Bulldogs were ranked No. 18 in 2016, No. 14 last season and are now at No. 5.

The Top 5 also includes the Notre Dame Fighting Irish at. No. 4.

Big Ten is the most popular conference heading into the season for the fifth year in a row.

Overall, about 58% of regular season ticket sales on StubHub come from buyers located more than 120 miles away from the venue.

In Alaska, the Ole Miss Rebels are StubHub’s top-selling tickets. In Nevada, LSU is No. 1. In Maine, the Ohio State Buckeyes top the StubHub list.

"College football fans are a different breed," said Krimmel. "There is a passion that is hard to find anywhere else, as we've seen fans are willing to travel greater distances to see their team play than any other sport."

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