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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep182009

Melanie Oudin Adds AirTran To Growing Marketing Roster

September 18, 2009: Melanie Oudin, the teenager who rolled into the quarterfinals of the U.S. Tennis Open, has signed a deal with AirTran Airways, a low-cost regional airline based out of Orlando. Financial details were not disclosed.

Oudin, who turns 18 on Sept, 23, joins an AirTrans' sports marketing roster that includes NFL quarterbacks Donovan McNabb and Matt Ryan, IndyCar driver Danica Patrick and former pitching great Tom Glavine. AirTran also is the official carrier of the NFL's Indianapolis Colts, Atlanta Falcons and Baltimore Ravens.

Oudin, who lives in Marietta, Ga., and is represented by marketing firm Blue Entertainment Sports Television, will be in radio spots and appear on billboards in the Atlanta region, where AirTran has a major hub. Oudin also has deals with adidas and Wilson (both of which are up for renewal), and BackOffice Associates, a leading provider of data migration and data governance solutions for global SAP customers, a deal she signed during the U.S. Open.

On Sept. 20, she will be honored after the first quarter of the Atlanta Falcons home game against the Carolina Panthers, when Falcons owner Arthur Blank will present Oudin with a jersey.

"Melanie Oudin has quickly become a household name in the world of tennis, and we are so proud of her accomplishments both on and off the court," Tad Hutcheson, AirTran Airways' vp-marketing and sales, said in a statement.

Oudin's U.S. Open showing moved her from No. 70  to No. 44 in the world where she is the third highest ranked U.S. woman behind Serena and Venus Williams, "I am thrilled to have AirTran as a partner as I strive to reach my goals as a professional tennis player," she said in a statement. "It means so much to me that a local company is supporting me and I am truly excited about this partnership."

Melanie Oudin's M.O.: Play Hard, Win Matches, Score Deals

AirTran Air Alliance Adds To NFL Arsenal

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