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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May202011

Heisman Trophy Deal Brings A New Cheer To College Football: "Aaaflaack"

May 20, 2011: Aflac recently made headlines when it dropped Gilbert Gottfried as the long-time voice of its iconic duck spokesman.

The insurance firm is making headlines again, this time by adding its voice to one of the most iconic awards in sports.

Aflac has signed a multi-year deal to sponsor the Heisman Memorial Trophy, awarded annually to the top player in college football.

Financial terms of the deal were not disclosed.

The alliance begins with this year's college football season, which will culminate with the 77th awarding of the Heisman in December.

Aflac is expected to support with multi-media marketing. A TV spot would feature the new voice of the duck, Daniel McKeague, who began verbalizing, "Aaaflaack" in May. In addition, the company said it would offer an "array of exclusive, Heisman-themed experiences to its accounts and brokers."

The 2011 Heisman Trophy, under the auspices of the Heisman Trophy Trust, will be broadcast from New York on ESPN.

Other marketing partners include Nissan and Wendy's.

"We know our accounts, agents, and brokers are passionate about the game, so we are excited and honored to team up with this coveted award, which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence," Michael Zuna, svp and CMO for Aflac, said in a statement.

"As the recognized leader in supplemental insurance, Aflac goes the distance offering insurance policies that help provide a safety net so people can focus on recovery, not financial stress – to help get our policyholders back in the game as soon as possible."

"We know our accounts, agents, and brokers are passionate about the game, so we are excited and honored to team up with this coveted award."

The first Heisman Trophy was awarded to Jay Berwanger, a running back out of Chicago, in 1935. The 2010 winner was Cam Newton, quarterback out of Auburn.

According to William J. Dockery, president of the Heisman Trophy Trust, "Both the Heisman Trophy and Aflac epitomize excellence and integrity in their respective fields. The Heisman Trophy Trust is pleased and proud to welcome Aflac to its elite fraternity of partners. Aflac's contribution will assist the Heisman Trust in funding its charitable mission."

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