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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Aug212019

Aflac Recruits Alabama’s Nick Saban For ‘High-Powered’ Brand Awareness Campaign

By Barry Janoff

August 21, 2019: Calling it a “high-powered football-themed marketing campaign that is among the most integrated in company history,” Aflac has signed a deal with veteran college football head coach Nick Saban to star in the effort.

The Alabama head coach will appear alongside the Aflac Duck.

Aflac, which said it has strong brand recognition, said it would use the campaign to boost awareness as the “leader in supplemental insurance sales at U.S. worksites.”

In 2019, Aflac unveiled a marketing campaign, “Aflac Isn't," which it said was “designed to help consumers better understand Aflac's products and services by first clarifying what Aflac isn’t.”

The company will debut the first in a series of TV spots featuring Saban, “The Visit,” on Aug.24, which will “deliver on the next phase of the ongoing campaign and show that ‘Aflac isn't used how you think it's used.’”

It will be followed by two subsequent spots, "Campus Tour" and "Commitment Day," debuting mid-season and during the Southeastern Conference Championship game, respectively.

"This powerful, integrated marketing effort has me more excited than ever about football season," Teresa White, president for Aflac U.S., said via the company. "We've put together a winning strategy that resonates with college football's passionate male and female fan base.

“As we educate future policyholders about our brand, we aim to help more people protect themselves from one of the greatest financial problems of our time: the expenses health insurance doesn't cover."

The effort also will feature digital, social media and consumer activation.

"Our campaign to correct common misperceptions about our products and services is well underway," according to Shannon Watkins, vp-brand and creative services for Aflac.

"During football season, coach Saban, considered one of the greatest coaches of all time, and our Aflac Duck, the greatest duck of all time, will take us on a recruiting journey that parallels Aflac sales agents' efforts to recruit new policy holders."

Watkins said that "we'll follow them from the home visit to the campus visit and, ultimately, to signing day."

Aflac said it would will integrate the new campaign into its social media presence (@AflacDuck on Twitter, Instagram and Facebook) as well as into its long-running "Aflac Trivia Question" on CBS and ESPN, which is being revamped to feature enhanced animation.

In addition to continuing to work with ESPN, CBS, Home Team Sports and Raycom Sports, Aflac is adding the Southeastern Conference and the SEC Network to its media package.

The agency team for the campaign included Publicis Seattle for broadcast creative, Spark Foundry for media buying and planning, Dagger/Atlanta for social media and Melt/Atlanta for SEC collaboration.

In “The Visit,” Saban, seated alongside the Aflac Duck, explains to a couple in their living room why they should sign with Aflac.

In “Campus Tour,” they take the couple on a tour of the Aflac campus.

"We've put together a winning strategy that resonates with college football's passionate male and female fan base."

Commitment Day” shows the couple he has been recruiting at a press conference committing to Aflac. “Coach Saban convinced us. Because Aflac pays you directly (unless assigned otherwise) for things health insurance doesn’t cover.”

According to Saban, “When I'm sitting down with a top recruit, I know there is a lot of competition out there, so I need to be honest about why choosing my team is the best option.

“I think we create more value for the player just like Aflac creates that same kind of value for its customers –  for most people, not having supplemental insurance coverage could be like playing the game of life without a complete team."

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