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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jan222019

MLB Brewers Ensure Stadium Naming Rights With American Family Insurance

NYSJ Sports-Entertainment Business News Service

January 22, 2019: The Milwaukee Brewers home stadium, known as Miller Park since 2001, will be rebranded beginning in 2021 via a naming rights deal with American Family Insurance.

The exact name of the stadium is still to be determined.

According to the firm, the partnership “coincides with a plan by American Family to increase its community involvement and presence in Milwaukee, including developing a multi-purpose office and community space in the downtown area.”

Financial terms of the 15-year deal were not shared.

The Brewers-AFI pact includes naming rights to the stadium (pictured below) through 2036, with the final five years “predicated on an extension of the Brewers stadium lease.”

MillerCoors acquired the naming rights through 2020 for $20 million, according to industry analysts.

MillerCoors will continue to be the stadium's signature beer.

“American Family Insurance proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations," MillerCoors said in a statement.

"While the name on the stadium will change after the 2020 season, we fully expect Brewers fans inside and outside the stadium will continue to celebrate every home run and every strikeout with one of our beloved brands.”

This is the third naming rights deal for MLB stadiums in recent weeks.

The home stadium for the San Francisco Giants, known as AT&T Park since 2006, will have a new name for the 2019 season.

The Giants have signed a 20-year naming rights deal with tech firm Oracle, already a team partner,, that runs through 2038.

And the Seattle Mariners signed a deal giving T-Mobile naming rights to the team home stadium, which since it opened in 1999 has been known as Safeco Field but will be known as T-Mobile Park for the next 25 years.

Financial terms were not shared, but were put at $3-$4 million annually by industry analysts.

AFI will support its Brewers deal with marketing, signage on the outside and in the venue and in-stadium fan activation.

In addition, the alliance will see the Brewers and American Family “collaboratively fund community projects, likely in the area of education and one focused specifically on refurbishing youth and high school baseball fields.”

“We are thrilled to support and join the continuing transformation of a franchise and city that mean so much to so many people in our home state,” Jack Salzwedel, American Family Insurance chair and CEO, said via the firm.

“We are thrilled to support and join the continuing transformation of a franchise and city that mean so much to so many people in our home state."

“Milwaukee is the largest city in our home state of Wisconsin. We’re impressed by the public and private sector passion for revitalization, and we want to be part of that. We plan to join other local companies and community leaders in addressing challenges that could impede even more progress.”

The deal with the Brewers follows recent AIF naming alliances, including sponsorship of Summerfest and the American Family Insurance Amphitheater on Milwaukee’s lakefront.

According to Salzwedel, “This is a smart marketing investment for us. We do not have the mega-advertising budget of other large insurance companies. Our marketing philosophy is to pursue creative, authentic and inspiring opportunities that align with the principle of value. This is one of those opportunities."

PHOTOS COURTESY MILWAUKEE BREWERS/AMERICAN FAMILY INSURANCE

Oracle Signs 20-Year, $350M Naming Rights Deal With San Francisco Giants

T-Mobile Builds MLB Presence With Seattle Stadium Naming Rights

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