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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan222019

MLB Brewers Ensure Stadium Naming Rights With American Family Insurance

NYSJ Sports-Entertainment Business News Service

January 22, 2019: The Milwaukee Brewers home stadium, known as Miller Park since 2001, will be rebranded beginning in 2021 via a naming rights deal with American Family Insurance.

The exact name of the stadium is still to be determined.

According to the firm, the partnership “coincides with a plan by American Family to increase its community involvement and presence in Milwaukee, including developing a multi-purpose office and community space in the downtown area.”

Financial terms of the 15-year deal were not shared.

The Brewers-AFI pact includes naming rights to the stadium (pictured below) through 2036, with the final five years “predicated on an extension of the Brewers stadium lease.”

MillerCoors acquired the naming rights through 2020 for $20 million, according to industry analysts.

MillerCoors will continue to be the stadium's signature beer.

“American Family Insurance proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations," MillerCoors said in a statement.

"While the name on the stadium will change after the 2020 season, we fully expect Brewers fans inside and outside the stadium will continue to celebrate every home run and every strikeout with one of our beloved brands.”

This is the third naming rights deal for MLB stadiums in recent weeks.

The home stadium for the San Francisco Giants, known as AT&T Park since 2006, will have a new name for the 2019 season.

The Giants have signed a 20-year naming rights deal with tech firm Oracle, already a team partner,, that runs through 2038.

And the Seattle Mariners signed a deal giving T-Mobile naming rights to the team home stadium, which since it opened in 1999 has been known as Safeco Field but will be known as T-Mobile Park for the next 25 years.

Financial terms were not shared, but were put at $3-$4 million annually by industry analysts.

AFI will support its Brewers deal with marketing, signage on the outside and in the venue and in-stadium fan activation.

In addition, the alliance will see the Brewers and American Family “collaboratively fund community projects, likely in the area of education and one focused specifically on refurbishing youth and high school baseball fields.”

“We are thrilled to support and join the continuing transformation of a franchise and city that mean so much to so many people in our home state,” Jack Salzwedel, American Family Insurance chair and CEO, said via the firm.

“We are thrilled to support and join the continuing transformation of a franchise and city that mean so much to so many people in our home state."

“Milwaukee is the largest city in our home state of Wisconsin. We’re impressed by the public and private sector passion for revitalization, and we want to be part of that. We plan to join other local companies and community leaders in addressing challenges that could impede even more progress.”

The deal with the Brewers follows recent AIF naming alliances, including sponsorship of Summerfest and the American Family Insurance Amphitheater on Milwaukee’s lakefront.

According to Salzwedel, “This is a smart marketing investment for us. We do not have the mega-advertising budget of other large insurance companies. Our marketing philosophy is to pursue creative, authentic and inspiring opportunities that align with the principle of value. This is one of those opportunities."

PHOTOS COURTESY MILWAUKEE BREWERS/AMERICAN FAMILY INSURANCE

Oracle Signs 20-Year, $350M Naming Rights Deal With San Francisco Giants

T-Mobile Builds MLB Presence With Seattle Stadium Naming Rights

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