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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Adidas, VIrgin Galactic Sees The Shape Of Things To Come For Capt. Kirk, Major Tom

By Barry Janoff

Janaury 16, 2016: Adidas has already put athletic shoes and sportswear on players in soccer, basketball, hockey, tennis, college and other sports around the world.

Now, adidas is boldly going where no athletic wear firm has gone before by preparing to outfit pilots headed to other-worldly adventures.

Y-3, a collaboration between adidas and Japanese designer Yohji Yamamoto formed more than more than ten years ago to create and market high-end sportswear, has been signed by Virgin Galactic to "take on the challenge of jointly designing and then producing the complete range of garments required for our commercial spaceflight operations."

Virgin Galactic, under the auspices of Sir Richard Branson, has stated as its mission, "To become the spaceline for Earth; democratizing access to space for the benefit of life on Earth."

According to Virgin Galactic, "We’re focused on getting SpaceShipTwo and LauncherOne into commercial service," and some "700 future astronauts have already paid deposits for their flights on SpaceShipTwo," with LauncherOne to be used as a shuttle by other companies to transport equipment to and from space satellites and space stations."

In October 2014, a SpaceShipTwo crashed during a test flight, killing one pilot and seriously injuring the other.

More than create footwear that would withstand the rigors of slam dunks and bend-it-like-Beckham soccer kicks or sportswear that can take a beating on the gridiron, Y-3 has been charged with producing garments and shoes that would keep Captain Kirk and Major Tom not only safe and fully operational, but also looking good.

During the alliance launch in Spaceport America in New Mexico this past Thursday (Jan. 14), the design heads from both Y-3 and Virgin Galactic revealed the prototype flight-suit and shoes to be worn by the space pilots.

"Everything is done for a functional reason. The ability to move freely about the cockpit and operate the spaceship," said Lawrence Midwood, senior director design, adidas Y-3, said in a supporting spot to reveal the alliance with Y-3 as well as prototype designs. "And safety is obviously of paramount importance.

Under the agreement with Virgin Galactic, Y-3 will be responsible for everything from flight-suits for our future astronauts and pilots, to garments worn by our operations and maintenance teams as well as our hosting staff.

Y-3 joins Land Rover as a lead sponsor for Virgin Atlantic.

Footwear now on the market from Y-3 can cost upward of $400, jackets as much as $700.

"It's very pioneering. It's very bold. It's something that will change how we view life on this planet," said Adam Wells, head of design for Virgin Galactic. We are developing what is truly original. The first reaction you should have to it is that it's unfamiliar."

According to Wells, although the goal is to outfit space pilots, the collaboration with Y-3 will also be used to "explore the potential to create innovative apparel and accessories — both for our staff and for our pioneering customers — that is appropriately functional and fit-for-purpose, is thoughtfully and elegantly crafted, and is fulfilling and fun to wear and use.

“Our evolution into a fully-functioning spaceline presents unprecedented opportunities to create original designs in support of our unique customer experience.," said Wells. "The greatest synergy we have with Y-3 is that it is a forward-looking enterprise that is looking to define the future."

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