Top
NEWS REAL

• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep132012

Adidas Builds Alliance With Derrick Rose, Adding Lifestyle Elements To Shoe Line

By Barry Janoff

September 13, 2012: Derrick Rose may be recovering from ACL surgery on his left knee, but that has not stopped Brand D-Rose from kicking up new activations.

Adidas, one of Rose's prime marketing partners, is banking on the NBA point guard making a full recovery and continuing to build his brand both on and off the court. The company has extended its alliance with Rose from footwear to lifestyle elements with the unveiling of the D Rose 3 signature basketball shoe and apparel collection. The new items also come with a new D-Rose logo.

Adidas called the D Rose 3 the "most premium and personal Derrick Rose signature shoe to date," with the worldwide launch scheduled for Oct. 4.

Rose has been with adidas since being drafted by the Chicago Bulls in 2008 as the NBA's No. 1 overall pick. He was named Rookie of the Year in 2008-09 and  NBA MVP in 2010-11. However, the point guard played in only 39 games during the lockout shortened 66-game season due to injuries, then tore his ACL in the opening game in the first round of the playoffs versus the Philadelphia 76ers.

The prognosis is that he could return to action by early 2013. Adidas' other major NBA endorser, Dwight Howard, is also undergoing rehabilitaton for spinal surgery as he prepares for the 2012-13 season, his first with the Los Angeles Lakers after being traded from the Orlando Magic.

His other endorsement deals include Coca-Cola's Powerade sports drink, 2K videogames and Skullcandy headphones and earbuds.

Adidas said the shoes will hit retail in away (black/white/red) and home (grey/black/red) colorways, then will roll out in seven additional colors through the end of the year. MSRP is $160.

The apparel line will include  jackets, hoodies, T-shirts, shorts, pants, hats and socks to match each colorway of the shoe.

According to Rose, the design of the shoes and apparel will pay homage to his family and to the city of Chicago.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," Rose said during a launch event on Thursday. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Adidas has been tracking Rose's post-season rehabilitation, recently launching a campaign around his comeback efforts, complete with a TV spot and dedicated Web destination, under the umbrella theme,"The Return."

The new shoe and apparel collection is expected to get multi-media support via TV, print and digital, including social media destinations Facebook, Twitter and YouTube.

"The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play,"  said Lawrence Norman, vp-adidas global basketball. "Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose."

Adidas, Derrick Rose 'The Return' Campaign

Back to Home Page