Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan162013

Adidas Ready To Hit The NBA All-Star Stage In Style With Marketing, Players, Uniforms

Special to NYSportsJournalism.com

January 16, 2013: Adidas plans to take center stage next month when the NBA hits Houston for a weekend of All-Star Game events/

Adidas, which is in the midst of an 11-year global deal (which began in 2006) as the official on-court apparel provider for the NBA, will have new uniforms for both teams, new shoes for its player endorsers and an array of local and on-site activation.

The 62nd NBA All-Star Game will be played Feb. 17 at the Toyota Center, with surrounding events to include All-Star Saturday Night presented by State Farm and the NBA All-Star Jam Session fan-fest.

Adidas this week also activated overseas as the presenting partner of NBA London Live 2013, which will see the New York Knicks play the Detroit Pistons at The O2 on Jan. 17.
 
The 2013 NBA All-Star uniforms "take inspiration from Houston’s rich aeronautical history and the speed of the jet planes that dot its skies," according to adidas. The company said they were intended to evoke "the world’s fastest fleet of aircraft with the classic silhouette of a basketball net."

In addition, players voted to the East and West squads, including Kobe Bryant, LeBron James and Kevin Durant, will wear black-and-white aviator-style NBA All-Star warm-ups, with each player’s jacket "customized to represent individual career accomplishments," such as NBA All-Star Game appearances and All-Star MVP awards, NBA titles and regular season awards, according to adidas.
 
“The NBA All-Star Game is an exciting time to unite adidas’ line of performance and style products to celebrate the court-to-street style that runs through basketball culture around the world,” Lawrence Norman, adidas vp-global basketball, said in a statement.

This season, adidas has been releasing new basketball shoes and apparel for its signature line from Derrick Rose, who is currently rehabbing from an injury suffered during the 2012-13 playoffs. Rose will not be in the All-Star Game itself but is expected to make appearances in Houston as part of adidas' marketing plans.

At the game, adidas is expected to launch new hoops shoes for brand endorsers Dwight Howard and Tim Duncan, as well as WNBA star Candice Parker, who is expected to take part in Saturday night skills events.

Adidas' roster also includes Ricky Rubio, Jrue Holiday, Iman Shumpert and John Wall, who recently moved over from adidas division Reebok.

According to Norman, “[This] marks adidas’ sixth season designing NBA All-Star uniforms and every year we look forward to introducing performance innovations that help the best basketball players in the world lift off and take their games to the next level in front of a global audience.”

Adidas said that replica 2013 NBA All-Star jerseys would be available at NBAStore.com with a full range of NBA All-Star apparel, including men’s and women’s T-shirts, track jackets and headwear.

NBA Marketers Hear London Calling

Back to NBA All-Star Game 2013

Back to Home Page