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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun162016

After Reboot, adidas Group Sees Global Sales In Soccer Nearing Record $2.8B

By Barry Janoff

June 16, 2016: Following what it called a "complete re-start of (our) football footwear business," and led by deals with FIFA, Leo Messi and Manchester United, adidas Group said that its global soccer sales are expected to top a record $2.78 billion in 2016, up more than $300 million from the company's $2.45 billion in sales last year.

“I am proud to report that our complete re-start of the football footwear business twelve months ago is paying off," Herbert Hainer, adidas Group CEO, said during a company media event today (June 16).

Adidas Group said that its soccer consumer is "constantly looking for newness," adding that "these young players expect fresh innovations, products and colorways on a regular basis, especially in footwear."

At the event in Paris, Hainer pointed out that the rise in soccer sales is being felt across the brand and is helping adidas to build its reach among key consumer demographics.

"We spend a load of money on soccer, but soccer sells other products," said Hainer. "We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Adidas specifically pointed to the current UEFA EURO 2016, where adidas is an official partner, and Copa América, where rival Nike is an official partner but adidas is aligned with several federations and players, as being key drivers for sales in 2016.

In addition to FIFA and UEFA, adidas is also an official partner for MLS; numerous national federations, including reigning FIFA World Cup champion Germany; and numerous clubs, such as ManU, Real Madrid, AC Milan, Chelsea FC, FC Bayern Munich and Juventus.

Adidas global soccer brand ambassadors include Messi, Steven Gerrard, Gareth Bale, Robin van Persie, Oscar dos Santos, Krim Benezema, Frank Lampard, Philipp Lahm and Mesut Ozil; as well as soccer legend David Beckham.

Messi has a line of signature shoes and apparel and stars in multi-media marketing for the brand.

Adidas has the three most expensive kit deals in the world, according to industry analysts, topped by Manchester United ($105.5 million annually, 2015-25), Bayern Munich ($59.8 million annually, 2015-30) and Real Madrid ($47.9 million annually, (2012-20).

Nike will take over the mantle of most expensive kit deal in 2018 when its ten-year pact with FC Barcelona, estimated at $140.9 million annually, kicks in.

“We listened closely to our consumers.," said Markus Baumann, GM for adidas Football. "Based on these insights, we have successfully re-positioned our football footwear offering over the last year. Our recent gains in market share in key cities across Europe are a clear sign that our strategy is paying off."

"We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Sponsorship spend on soccer in the U.S. is expected to set a record, reaching upward of $333 million in 2016.

That is up nearly 10% from 2015 and is outpacing both the 5% growth in overall sports spending and the 4.5% increase in North American sports sponsorship spending this year, according to research, sponsorship and consulting firm IEG, Chicago.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion, up from $57.5 billion in 2015.

According to adidas Group, based on market share, adidas Football footwear "had the clear lead across Western Europe’s top five markets in Q1 2016 (and in) Western Europe’s five key cities: London, Paris, Barcelona, Milan and Berlin."

"With a much stronger focus on our consumers’ needs, we are now perfectly positioned to win additional market share in key cities and markets around the world,”  said Baumann.

Hainer is leaving his position of 15 years as adidas Group CEO in October and will be replaced by Kasper Rorsted.

Adidas is ending its alliance with the NBA following the 2016-17 season, when Nike will take over; but is replacing its Reebok division's official status with the NHL beginning in 2017-18, as well as the World Cup of Hockey this September-October.

Soccer Deals Top $330M In U.S., $60B Worldwide

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