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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul022013

As NBA Woos Dwight Howard, Adidas Maps D Howard 4 Signature Shoe Tour Of China

By Barry Janoff

July 2, 2013: Dwight Howard is currently making sports headlines as a free agent playing host to several NBA teams who want to pay the All-Star center upward of $118 million over the next five years.

But once the tour starring Howard ends for representatives from the Houston Rockets, Dallas Mavericks, Atlanta Hawks, Golden State Warriors and Los Angeles Lakers (for whom he played in 2012-13), Howard gets to take his own tour.

Under the banner of adidas, and in support of the late summer release of the D Howard 4 signature shoe, Howard will head to China Aug.16-26 to visit cities including Hangzhou, Chengdu and Beijing. The tour also will include stops in Seoul, South Korea; Taipei, Taiwan; and Hong Kong.

Adidas's summer tour schedule also includes the "Quick vs. Fast China Tour," which runs through July 5. This one features such NBA players as Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (New Orleans Peilcans), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies). Stops include Beijing, Shanghai, Xi’an, Shenzhen, Dongguan and Guangzhou, in support of Crazyquick and adizero Crazy Light 3 basketball shoes.

“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” Lawrence Norman, vp-adidas global basketball, said in a statement. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing Adidas Basketball in countries across Europe and Asia.”

To help jump-start the activation, adidas teamed with Los Angeles-based Relativity Media to produce a humorous two-minute spot with Howard, Wall and former NBA player Yi Jianlian, who is currently playing for the Guangdong Southern Tigers in the Chinese Basketball Assn.

In the commercial, Yi conducts a Q&A in Mandarin, and the two players answer in Mandarin. For those people who don't speak the language, the spot comes with subtitles.

"Many people don't know that China has some of the best and biggest fans of basketball in the entire world," Yi says in his native language. "The world doesn't know something as well — NBA stars can speak Chinese."

Howard, decked out in adidas gear, looks puzzled . . . but responds in Mandarin. "Hi. I am Dwight Howard."

Wall, also wearing adidas garb, responds in Mandarin as well. "Hi. I am John Wall."

Yi continues, "I am very excited for you to come to my country. What most excites you about the trip?"

Wall replies, "The gourmet food."

Howard, who will be making his seventh trip to the country, according to adidas, offers, "Meeting new people."

Yi asks, "You guys are going to appear in cities such as Shanghai, Chendu and Beijing. John Wall, is this the first time you have left the United States?"

Wall replies, "It's true," although he has traveled to Canada with the Wizards to play the Toronto Raptors.

Yi remarks, "With Ricky Rubio joining you, this might turn into your very own Lost in Thailand." The reference is to the 2012 comedy directed by and starring Zheng Xu, a Far East version of The Hangover in which three men travel through the country and have off-beat adventures.

"I see myself more as Jackie Chan," replies Wall.

Howard smiles, "I see myself as Superman."

Yi concludes with, "China welcomes you and safe travels."

Wall says, "Thank-you, China."

To which an elated Howard adds, "We will see you in China!"

The promo is followed by several outtakes. Yi rattles off a couple of sentences in Mandarin that do not come with subtitles. "What did he just say?" asks Wall. "Me-fun-pee," laughs Howard in a faux Oriental accent. "Wo-man come find me." (See the full commercial here.)

China has been a prime touring destination for NBA players for several years, fueled by the likes of adidas and Nike (which annually sends LeBron James, Kobe Bryant, Amar'e Stoudemire and others to the nation). The top-selling NBA jerseys in China, according to the most recent figures released by the NBA are (in order): Kobe Bryant, Derrick Rose, LeBron James, Dwight Howard and Rajon Rando.

LeBron Building His Brand As Great Ball Of China

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