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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct192010

Adidas Laces Up Its A-Team: D-Rose, D-Howard, Smoove And . . . Slim Chin (!)

In his adidas commercial, Derrick Rose (L) uses his signature shoes to trump Slim Chin and his butler.October 19, 2010: With the NBA 2010-11 season coming up fast and furious, adidas is leading with its A-Team of players to bring home the message that its footwear will separate wearers "from the pack."

Derrick Rose (Chicago Bulls), Dwight Howard (Orlando Magic) and Josh Smith (Atlanta Hawks) each star in TV spots that will anchor multi-media marketing breaking this week and ramping up into the season. Rose and Howard will also get their first signature shoes — the" adiZero Rose" and "The Beast,, respectively — while Smith will wear the "adiZero Infiltrate" and star in his first national TV shoe commercial.

Marketing also includes print, Internet, in-arena and experiential activation. The campaign, “Fast Don’t Lie,” which stars Rose, Howard and “Slim Chin,” played by actor Ken Jeong (The Hangover). Slim, described as a "self-made billionaire and cheetah owner," attributes his life achievements to being fast — the same attribute that also brings results on the basketball court for Rose and Howard in their signature adidas. Two TV spots break this week on networks including ESPN, BET, MTV, Comedy Central and Cartoon Network. Adidas' lead agency is 180, Los Angeles.

One spot shows Rose wearing his adidas shoes to outmaneuver Slim on the court, who tries but fails to use his jet ski, gold bars, butler and "lady pyramid" to his advantage. A second humorous spot with Rose, Howard and Slim Chin sees Howard attempting a Ray Charles-like move by singing and playing the piano to the tune of "Fast Don't Lie" ("Slim has a cheetah/And I wanna beat her/But it doesn't matter/Because my shoes are on the platter"). There also is an interactive video experience where visitors can play against Rose.

The adiZero Rose will launch in a black/red/white color this week, then will roll out in five different colors through February. The Beast will hit shelves in a black/black/royal color on Nov. 12 and will roll out in three additional colors through December. Both shoes will be exclusively sold at Foot Locker and Eastbay (MSRP $100). Smith's adiZero Infiltrate is available now in five colors (MSRP $90) exclusively at Dick's Sporting Goods in-store and online.

Smith's new spot, "J-Smoove," which also breaks this week, follows the athlete as he prepares to be as light and fast as possible to bring his best game to the court. "This is J-Smoove dressing for work," offers a voiceover as Smith dons his adidas. "In J-Smoove's profession, it's not about the suit and tie, it's about being light and flying high," followed by several shots of Smith above the rim blocking shots and dunking.

adidas adiZero Roseadidas Beast“I never thought growing up on the South Side of Chicago that I would have my own signature shoe, so I’m really proud and I know my family and the city are going to be really proud too," Rose said in a statement. "It’s a clean cut fashion shoe so you put some jeans over it and you can look good off the court.”

According to Smith, "I play the game fast so I really need a light shoe to do all the things I do on the court. The adiZero Infiltrate is so flexible and light when you put it on that it feels like a sock so when I'm on the court it makes me faster."

Summed up Howard, “Having the Beast be my first signature shoe means a lot to me. We worked really hard to add things from my personal life, like my 'HEY WOOOOOOOOOOORLD' greeting to my fans and my ManChild nickname.”

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