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• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

adidas Joins Rookie Premier Lacrosse League In ‘Historic’ Multi-Year Partnership

NYSJ Sports-Entertainment Business News Service

April 10, 2019:
The Premier Lacrosse League, which already has a media deal with NBC Sports, the backing of top corporate and capital investors and the leadership of lacrosse star Paul Rabil, has added adidas to its roster of brand partners for its inaugural campaign.

Calling it a “historic multi-year partnership,” PLL has named adidas as the official athletic footwear and apparel partner for the league and its six franchises.

PLL is scheduled to launch its first 14-week season on June 1.

It will compete for attention in the category with Major League Lacrosse (which previously had a deal with adidas) and the indoor National Lacrosse League.

Financial terms of the adidas deal were not released.

“adidas is demonstrating a powerful commitment to lacrosse — shaping our future and expanding the game’s global popularity,” Rabil, co-founder and chief strategy officer for PLL, said via the league.

“This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with adidas, the world’s leading apparel brand, will cultivate future generations of players and also provide the latest, most innovative products to PLL athletes.”

Under terms of the deal, adidas will design and manufacture all official on-field PLL apparel for players and coaches. Athletes and staff will be outfitted with adidas adizero cleats and athletic footwear.

To support PLL’s rookie effort, adidas said it would create brand activations at local tentpole experiences throughout the season, including Opening Weekend, the All-Star Game and the League Championship.

In addition, adidas plans to host two PLL pop-up events at the brand’s flagship stores in Santa Monica and Los Angeles .

According to Jeff McGillis, vp-adidas U.S. Sports, “As the ‘creator’ sports brand, we take pride in shaping the future of sport and providing an all-new stage to showcase one of the fastest growing team sports in North America.

“adidas has a ton of momentum and this new partnership provides a unique opportunity to introduce the sport of lacrosse to new fans, help empower the next of generation of creators and ultimately build lacrosse culture in the U .S.”

The PLL features more than 160 players on six teams competing in a tour-based model taking place in 13 U.S. cities over two and a half months.

NBC Sports will present 16 games on NBC Sports Network and three on NBC.

All games will also be streamed via authentication on NBCSports.com and the NBC Sports app.

NBC Sports Gold — NBC Sports’ direct-to-consumer live streaming product powered by Playmaker Media — will live-stream 20 games exclusively for its subscribers.

PLL was co-founded by Paul Rabil and his brother, Mike, a serial entrepreneur and investor.

It is backed by an investment group comprised of The Raine Group, Creative Artists Agency, the Chernin Group and Blum Capital.

“We’re always looking to create, innovate and challenge the status quo,” Dan Near, senior director-adidas Lacrosse, said via the company. “A league built for the players, with a platform to gain exposure and grow the game in an unprecedented way will change the sport.

“We have some game-changing concepts in the works and this collaboration provides a tremendous platform to build on our vision for the sport and showcase our commitment to innovate for the best athletes in the world.”

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