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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct142009

Why Dwight Howard, Derrick Rose Say 'It's On Me' In adidas Campaign

October 14, 2009: Adidas is anticipating the upcoming NBA with its first campaign for the 2009-10 season, "It’s On Me for My Brotherhood." The effort, which breaks Oct. 15, builds on its "Brotherhood" theme of previous seasons by spotlighting two of adidas Basketball's roster of stars: Dwight Howard, who led the Orlando Magic to the 2008-09 NBA Finals, and Derrick Rose, last season's Rookie of the Year with the Chicago Bulls.

The campaign will be anchored by an online initiative at www.Adidasbasketball.com that will feature films of Howard, Rose and adidas' other hoops stars: Kevin Garnett, Tracy McGrady, Tim, Duncan, Chauncey Billups and Josh Smith. Online also includes an NBA-adidas-EA Sports "Golden Ticket" promotion offering consumers a chance to win a trip to the 2010 NBA All-Star Game in Dallas. Support includes a TV spot, print and an alliance with Eastbay.com to generate such exclusive content as an online chat with Rose. Tag remains, "Impossible is nothing." Adidas' lead agency is 180, Los Angeles.

Creative includes Howard claiming, "It's on me to get back to the finals for my brotherhood " and Rose saying, "It's on me to be faster than the game." Other players state, "It's on me . . .  to rise up . . .  to be unbreakable . . . to finish strong."

The effort supports TechFit compression apparel, which will make its debut this season as the official compression apparel of the NBA; and new hoops shoes: Howard, Duncan and Garnett will wear the TS Commander LT, which is 6oz. lighter than previous Commanders; Rose and Billups will wear the TS Cut Creator, which features ForMotion technology and a TPU lateral support piece to minimize stress during hard cuts, according to adidas.

“‘Celebrating 'Basketball as a Brotherhood’ has been widely successful for adidas.  It hit home with the basketball-crazed consumer and we want to strengthen that relationship,” Ryan Morlan, head of global communication for adidas basketball, said in a statement. “The ‘It’s On Me’ insight is a celebration of Brotherhood as told through the players that make it up.  While the focus is still on Brotherhood, it’s a challenge to the individual to step up and be faster or stronger in order to improve the team.”

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