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NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Apr052015

At Boston Marathon, New Balance Is The 800-Lb. Guerrilla Marketer In Adidas Space

By Barry Janoff

April 5, 2015: Adidas is the official footwear and apparel partner for one of the most iconic sports events in the U.S. But New Balance has become the homegrown 800. lb. guerrilla for adidas in Boston, unveiling a multi-layer platform to grab its share of attention before and during the upcoming Boston Marathon.

This will be adidas's 27th year as the exclusive footwear and apparel partner of the Boston Marathon, scheduled for April 20. Its current deal with Boston Athletic Assn., which oversees the Marathon, runs through 2023.

Adidas will have sanctioned Boston Marathon marketing and activation throughout the city, on the race course and via official event apparel and shoes.

Meanwhile, “Nobody Runs Like Boston" will be New Balance's sixth Boston Marathon-specific campaign, a follow-up to last year's theme, "Love Boston."

New Balance's aggressive, guerrilla marketing tactics at an adidas "owned" event is one of the reasons that adidas last year fell to No. 3 in retail sales in the U.S. behind Nike and Under Armour, and a catalyst in adidas choosing not to renew its deal with the NBA when the contract expires after the 2016-17 season in order to refocus on its priorities.

Nike, Saucony, Skechers, Under Armour, Mizuno and Asics are among the other footwear brands that will also have presence at and shoes on the feet of runners in the Boston Marathon

“We developed this campaign to highlight the unique running heritage in Boston and to celebrate the spring running season,” Jeff McAdams, head of global running marketing at New Balance, said in a statement. “Running is at the core of what we do at New Balance, and every year we look forward to welcoming the international running community to our city.”

The ads will feature such text as “Only Boston Makes You Train With Three Feet,” referring to the city's historic snowfall this past winter; "Only in Boston Do A Million People Take The Day Off So 30,000 Can Work,” a humorous jab at the fact that Marathon Monday is considered a local holiday; and “Only Boston’s Doubleheader Includes A Marathon," a reference to the Boston Red Sox' game that day in Fenway Park against the Baltimore Orioles.

New Balance's outdoor Boston takeover includes bus shelter wraps, signage on light pole banners and barricades along the race course and elsewhere, and signage in and near Massachusetts Bay Transportation Authority train stops and race barricades.

In addition, the New Balance campaign will have significant presence at the Prudential Center, which will be a hub of Marathon activity, through multiple interior wallscapes, an exterior banner and staircase advertisements "that draw attention to the tough and dedicated runners who flock to Boston’s streets every year," according to the company.

New Balance also is launching branded initiatives with Boston-based destinations including the Lenox Hotel, Boloco QSRs, Thinking Cup, Harpoon Brewery and Roxy’s Grilled Cheese.

Like adidas, New Balance will have a booth in the John Hancock Sports & Fitness Expo, which will be open April 17-19, with more than 150 brands on display.

New this year for adidas will be Boston Marathon Runbase (pictured), a retail destination that is a collaboration among the Boston Athletic Assn., Boston-based retailer Marathon Sports and adidas. It will be located on Boylston Street, several blocks from the finish line, and is scheduled to open on the Thursday before the race.

In addition to adidas gear and footwear, it will have a section displaying historic artifacts from the Boston Marathon, now in its 118th year, including items from the 2013 race when it was impacted by a pair of bombs that exploded near the finish line.

According to adidas, which has five similar destinations worldwide, the location will have showers and a changing room, available to people who sign in and are given a locker room key. It will remain open year-round after the race.

“RunBase is a one-of-a-kind resource for runners based in and traveling to Boston,” Mikal Peveto, global director of running innovation for adidas, said in a statement. “Adidas is taking its partnership with the Boston Athletic Association to the next level with the help of Marathon Sports to let runners experience the best of our brand and the spirit of the greatest race year-round.”

Separately, New Balance is also making inroads into MLB territory, signing All-Star Robinson Cano of the Seattle Mariners. In addition to being Cano’s official on-field footwear and off-field apparel provider, New Balance will support the charitable work of his RC22 Foundation.

“I signed with New Balance because they understand what is important to me on and off the baseball field,” Cano said in a statement. “They support my commitment to my family, my home and the RC22 Foundation and our relationship has already shown that with their contribution to the RC22 Dream School. I’m honored to be the newest face of their baseball division.”

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