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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov212013

Adidas, FIFA Extend, Expand World Cup, Global Soccer Alliance Through 2030

Special to NYSportsJournalism.com

November 21, 2013: Adidas, which has been an official partner of FIFA since 1970, has extended the alliance for another 27 years, unveiling a deal that aligns the global sports shoe, apparel and equipment company  with the governing body of soccer through 2030.

Financial terms of the deal were not disclosed.

Adidas and FIFA (Fédération Internationale de Football Association) made the joint announcement in Moscow, which will host the 2018 FIFA World Cup. The 2014 FIFA World Cup will be played June-July in Brazil.

The deal enhances and expands adidas' role as the "official partner, supplier and licensee" for the FIFA World Cup  and all FIFA events, including the FIFA Women's World Cup and the FIFA U-20 World Cup.

Adidas said it would continue to supply the official match ball of the FIFA World Cup and "provide unique uniforms for thousands of volunteer" in addition to a wide range of adidas-FIFA World Cup licensed products.

Among the players who endorse adidas are Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Alexandr Kerzhakov, Denis Glushakov and Bastian Schweinsteiger.  Adidas also sponsors soccer clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, PFK ZSKA Moscow and Chelsea FC.

The FIFA alliance will also build on development programs and grassroots events worldwide, including the FIFA Goal and the FIFA Football for Hope adidas Exchange Program. Adidas and FIFA said that both program are "key initiatives within FIFA’s social responsibility strategy, which aims to promote the use of football as a tool for social development."

“Without the support of long-term partners such as adidas, it would simply not be possible for FIFA to host global spectacles such as the FIFA World Cup and to continue our work to develop football worldwide,” Thierry Weil, director of marketing for FIFA, said in a statement. “Adidas is an integral part of the FIFA World Cup story, quite literally featuring at the heart of the action at every tournament since the 1970 FIFA World Cup. We are delighted that this long-term strategic partnership will continue until at least 2030 and we are looking forward to writing new chapters of football history together.”

In addition to the FIFA World Cup, adidas is an official partner in soccer events such as the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships.

According to Herbert Hainer, CEO for the adidas Group, "Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide. Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing . . . This unique partnership and our extensive presence at all FIFA World Cups will help us to expand adidas’ position as the leading football brand worldwide.”

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