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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
May052019

adidas Making Its Pitch To Boost Its Brand Beyond The Pitch With BeyoncĂ©, Kanye

By Barry Janoff

May 5, 2019: Even as it continues to work to increase and support its global presence in sports — the FIFA Women’s World Cup begins June 7 — adidas is making more moves to increase its presence beyond sports.

The recent signing of Beyoncé to a multi-layer creative partnership was, for adidas, a major step in that direction.

“We are very happy that we've been able to sign Beyoncé as a creative partner for our company. And we believe that within our three strategic priorities, open source, we are taking our successful approach to the next level now,” Kasper Rorsted, adidas AG CEO, said during a conference call on Friday with financial analysts and media.

“With Beyoncé, with Kanye West, with Pharrell Williams, with Stella McCartney, we have an extremely strong off-the-pitch team. Of course, on the pitch, we continue to invest in sports assets, but we are extremely happy with the signing of Beyoncé.”

On the call, Rorsted was specific to clarify how the company is moving forward with Beyoncé, West and its roster of influential endorsers.

“We're focusing on co-creation of exciting performance and of lifestyle products and all products will be co-branded, including Ivy Park, which Beyoncé is going to launch with adidas,” said Rorsted.

“But  . . . very limited product will be released towards the end of 2019. On the day of the announcement, we [had] more than one billion impressions. It shows the magnitude and the reach that Beyoncé has. And we are confident that this will be a big asset for us moving forward, one that will have brand impact in 2019 and the years beyond, of course, also direct business impact.”

Beyoncé has 127 million followers on Instagram, nearly 59 million on Facebook and 15 million on Twitter.

Similarly, adidas is looking toward West more as an influencer and social-media brand builder than a mover of merchandise.

“It’s simply a sequential view of it but we do not expect any significance — any significant growth from Yeezy in this year,” said Rorsted.

“We've seen with Kanye, we have a very, very successful relationship. In order to build that (with Beyoncé), we're speaking about a three-to-five to seven-year range.

“And while we bring the first products out by the end of this year, with Beyoncé, this product will not have a substantial impact. But from a brand standpoint, it will strengthen our position within the female consumer.”

adidas is putting substantial time, effort and resources into building and bonding with women consumers, with Rorsted pointing to Stella McCartney as a key driver.

“Stella McCartney has been a great first step and still is,” said Rorsted. “But Beyoncé has a reach which is unique to almost any other, I would say, female person in the world.

“And we think that with the cooperation of her, we can dramatically accelerate that. That will not have a substantial revenue impact in this strategy period. I just want to set the expectation right.

“When it comes to Beyoncé, we -- with the creation of our strategy Creating the New, we did call out women, it's particularly a strong opportunity for us because it is an underrepresented part of our business.

“And while we, in most years, have had a accretive growth of women's business compared to company business, we're still by no means where we need to be. There's no doubt that Beyoncé will help us in this area.”

Recent adidas non-sports collaborations support the release of Marvel movies “Captain America” and “Avengers: Endgame.”

adidas in April unveiled a multi-media campaign with two other non-sports celebrities, Donald Glover and Mo’Nique.

A series of five short films under the umbrella title, “Donald Glover Presents,” with Mo'Nique as executive producer, supported the launch of three re-imagined adidas classics: the Nizza, the Continental 80 and the Lacombe.

According to Rorsted, “We'll continue to leverage multiple dimensions of innovation, whether it's within our product area, through our creators or through social media and digital, it will continue to drive high quality of growth into our business.

“High quality of growth with the single aim of growing market share and growing margins. We'll continue to invest with impact, that means intro brand desire, so keep a very high brand investment and into a scalable business model.”

PHOTOS COURTESY ADIDAS

Beyoncé Getting Creative With adidas In Multi-Layer Partnership

Donald Glover, Mo’Nique Get Down And Dirty With adidas

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