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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
May052019

adidas Making Its Pitch To Boost Its Brand Beyond The Pitch With Beyoncé, Kanye

By Barry Janoff

May 5, 2019: Even as it continues to work to increase and support its global presence in sports — the FIFA Women’s World Cup begins June 7 — adidas is making more moves to increase its presence beyond sports.

The recent signing of Beyoncé to a multi-layer creative partnership was, for adidas, a major step in that direction.

“We are very happy that we've been able to sign Beyoncé as a creative partner for our company. And we believe that within our three strategic priorities, open source, we are taking our successful approach to the next level now,” Kasper Rorsted, adidas AG CEO, said during a conference call on Friday with financial analysts and media.

“With Beyoncé, with Kanye West, with Pharrell Williams, with Stella McCartney, we have an extremely strong off-the-pitch team. Of course, on the pitch, we continue to invest in sports assets, but we are extremely happy with the signing of Beyoncé.”

On the call, Rorsted was specific to clarify how the company is moving forward with Beyoncé, West and its roster of influential endorsers.

“We're focusing on co-creation of exciting performance and of lifestyle products and all products will be co-branded, including Ivy Park, which Beyoncé is going to launch with adidas,” said Rorsted.

“But  . . . very limited product will be released towards the end of 2019. On the day of the announcement, we [had] more than one billion impressions. It shows the magnitude and the reach that Beyoncé has. And we are confident that this will be a big asset for us moving forward, one that will have brand impact in 2019 and the years beyond, of course, also direct business impact.”

Beyoncé has 127 million followers on Instagram, nearly 59 million on Facebook and 15 million on Twitter.

Similarly, adidas is looking toward West more as an influencer and social-media brand builder than a mover of merchandise.

“It’s simply a sequential view of it but we do not expect any significance — any significant growth from Yeezy in this year,” said Rorsted.

“We've seen with Kanye, we have a very, very successful relationship. In order to build that (with Beyoncé), we're speaking about a three-to-five to seven-year range.

“And while we bring the first products out by the end of this year, with Beyoncé, this product will not have a substantial impact. But from a brand standpoint, it will strengthen our position within the female consumer.”

adidas is putting substantial time, effort and resources into building and bonding with women consumers, with Rorsted pointing to Stella McCartney as a key driver.

“Stella McCartney has been a great first step and still is,” said Rorsted. “But Beyoncé has a reach which is unique to almost any other, I would say, female person in the world.

“And we think that with the cooperation of her, we can dramatically accelerate that. That will not have a substantial revenue impact in this strategy period. I just want to set the expectation right.

“When it comes to Beyoncé, we -- with the creation of our strategy Creating the New, we did call out women, it's particularly a strong opportunity for us because it is an underrepresented part of our business.

“And while we, in most years, have had a accretive growth of women's business compared to company business, we're still by no means where we need to be. There's no doubt that Beyoncé will help us in this area.”

Recent adidas non-sports collaborations support the release of Marvel movies “Captain America” and “Avengers: Endgame.”

adidas in April unveiled a multi-media campaign with two other non-sports celebrities, Donald Glover and Mo’Nique.

A series of five short films under the umbrella title, “Donald Glover Presents,” with Mo'Nique as executive producer, supported the launch of three re-imagined adidas classics: the Nizza, the Continental 80 and the Lacombe.

According to Rorsted, “We'll continue to leverage multiple dimensions of innovation, whether it's within our product area, through our creators or through social media and digital, it will continue to drive high quality of growth into our business.

“High quality of growth with the single aim of growing market share and growing margins. We'll continue to invest with impact, that means intro brand desire, so keep a very high brand investment and into a scalable business model.”

PHOTOS COURTESY ADIDAS

Beyoncé Getting Creative With adidas In Multi-Layer Partnership

Donald Glover, Mo’Nique Get Down And Dirty With adidas

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