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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Sep162015

NHL, adidas: Visions Of Hockey World Cup, Stanley Cup, Jersey Ads, Marketing

By Barry Janoff

September 16, 2015: What had been talked about behind closed doors for nearly a year and a half and hinted at in public for weeks became official when the NHL shared details of its new seven-year alliance making adidas the exclusive outfitter of on-ice uniforms and official supplier of licensed apparel and headwear for the league starting with the 2017-18 season.

Adidas will replace one of its own divisions, Reebok, which has held the rights since 2005, a year before it was acquired by adidas Group.

Adidas also becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team World Cup of Hockey next September.

In addition, adidas Group-owned CCM will remain an official on-ice equipment supplier for NHL players, including sticks, skates, helmets, gloves and goaltending gear.

Financial terms of the deal were not shared. Both sides said the process began about 16 months ago.

"This is an exciting time for the NHL, coming off another exciting and competitive season," Gary Bettman, commissioner for the league, said during a media conference in the NHL's New York offices on Tuesday (Sept. 15). "Having a great partnership with adidas is what we are all about."

In addition to merchandising rights, the partnership will put adidas products in every NHL locker room, and the company said it would nave a major presence at all key NHL events, including the Bridgestone NHL Winter Classic, the Coors Light NHL Stadium Series, the Stanley Cup Playoffs and the NHL All-Star Game.

Adidas also plans to connect with fans via "large-scale brand activations" and will "spur growth and excitement in the game" through grassroots initiatives.

The deal is the latest in a series of important moves that the NHL has made during the off-season.

In July, Bridgestone the official tire of the NHL and the NHL Players' Assn. extended its role as title sponsor for the Winter Classic and the brand's involvement in other league activations for five seasons.

In August, the league unveiled a six-year digital media rights partnership between the NHL and Major League Baseball Advanced Media, the technical arm of MLB, that is expected to enhance user experience across the league's digital platforms, including GameCenter Live, NHL Center Ice, NHL Network and NHL.com. The deal also provides for an equity share for the NHL in a new tech company to be launched by MLBAM.

Sponsorship spending on the NHL and the league’s 30 clubs set a record in 2014-15, topping $447 million.

That figure is up $60 million (9.2%) from the previous year and nearly $100 million more than the $356 million total in 2011, according to the IEG Sponsorship Report from marketing, research and consulting firm IEG, Chicago.

However, the signing also comes as adidas is ending its long-time NBA alliance and has seen its market share of retail sales in the U.S. overtaken by Under Armour and cut into by Skechers and other rivals, according to industry analysts, all of whom trail Nike, which picks up adidas' NBA association beginning with the 2017-18 season.

"This partnership with the NHL is evidence of our comprehensive commitment to the athlete," said Mark King, president for adidas Group North America. "Adding the league to our growing icon portfolio — which includes premier athletes and U.S. league partnerships across football, basketball and baseball — is just the start for us."

Regarding the move from Reebok to parent company adidas — which Bettman said would be "seamless" — King explained by posing a question: "People might ask, 'What's the deal with Reebok?' In 2010, the Reebok brand made a pivot out of sport and into fitness. Reebok is about fitness; adidas is about sports, helping athletes to perform better. This is a real opportunity to put the brands in sync."

The deal also brought to the forefront an on-going situation as to whether or not the NHL would begin to put ads on its jerseys, other than the potential of adidas' three-stripe logo.

"There has been speculation that this deal will inevitably lead to ads on jerseys," Bettman said during the media conference. "That is absolutely not true. The fact of the matter is, we are not currently considering putting advertising on NHL jerseys. There have been no discussions formally or informally with anyone about doing that."

The door for such a situation was left open, however, by Donald Fehr, executive director for the NHL Players Assn. "The World Cup gives us an opportunity for experimentation, if we want to, for different things," said Fehr. "From the players' standpoint, my obligation is to explore all avenues (of revenue)."

"Teaming up with adidas continues our strategy of aligning with major partners who share our vision for growing the game and putting innovation at the forefront."

Regarding adidas' departure from the NBA, which signed a new deal with Nike after adidas opted not to renew a contract that expires following the 2016-17 season, King said, "A partnership works two ways. We pursued (the NBA), but could not come to an agreement. So we walked away."

Adidas remains the official outfitter for MLS via a deal that runs through 2018.

"Despite reports to the contrary, associations with sports and brands is important to us," said King. "We need to have associations with major leagues."

"Adidas will be instrumental in providing leading technology to produce hockey jerseys for the world's best hockey players, while also serving our growing global fan base with innovative products," said Fehr. "We look forward to partnering with the creative minds at adidas who collectively share our focus on growing the game of hockey around the world."

"Teaming up with adidas continues our strategy of aligning with major partners who share our vision for growing the game and putting innovation at the forefront of everything we do for our players and fans," said Bettman. "As an iconic performance brand with global reach, adidas is the perfect partner for us. With the World Cup of Hockey next year and the launch of our new partnership coinciding with our Centennial Celebration in 2017, there could not be a more appropriate time for us take our longstanding relationship to new heights."

NHL, MLBAm Sign $1B Digital Deal

Bridgestone Extends With NHL, Winter Classic

NHL Sponsor Revenue Hits Record $447M

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