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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May182012

Adidas MLS-Themed Commercial Heralds Arrival Of Next-Gen Micoach Technology

By Barry Janoff

May 18, 2012: Major League Soccer players Brek Shea (FC Dallas), Javier Morales (Real Salt Lake), Teal Bunbury (Sporting KC) and Darlington Nagbe (Portland Timbers) have lead roles in a new adidas commercial, “Smart Soccer,” which supports the micoach Speed_Cell.

The spot will break on Fox during the UEFA Champions League Final on May 19 , and then go into regular rotation with a media buy skewed toward sports networks and programming.

According to adidas, the next generation of micoach technology will debut at the 2012 AT&T MLS All-Star Game. The game — being billed as "the world's first smart soccer match" — is scheduled for July 25 when the MLS All-Stars host Chelsea FC at PPL Park, home of the Philadelphia Union. The game will air live on ESPN2 and Telefutura.

The adidas micoach Speed_Cell "captures 360-degree movement and measures performance metrics during practice or gameplay," capturing up to seven hours of data  via a memory chip that "wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter," according to the company.

Players in the All-Star Game will be wearing adidas cleats equipped with the new adidas micoach professional soccer team tracking system. Coaches will be able to measure real-time performance metrics such as player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping. The information can then  be outputted and displayed on a mobile tablet or computer over a WiFi network.

In the “Smart Soccer" spot, Shea, Morales, Bunbury and Nagbe are seen putting on their uniforms, shin guards, tape and other equipment as the prepare for a game. Each of the players is also shown inserting the micoach system chip into their adidas cleats. On the field, stats are superimposed on the screen ("Speed: 3.3MPH," "Distance: 64 Feet," "78% Ready").

"Revolutions are born from simple ideas," states a voiceover as the players hit the pitch. "Insights that become emotions. Desires that become innovations. Systems that unleash true potential . . . It's time for a new revolution. It's time for smart soccer."

“The new micoach team tracking system combines state-of-the-art technology with real-time analysis, bringing the game the most significant advancement in soccer coaching in the modern era," Patrik Nilsson, president of adidas America, said in a statement. "MLS understands digital innovation is the future of team sports and we are proud to make the MLS All-Star Game the world's first smart competition."

Shea made other news on May 17 when the MLS Disciplinary Committee suspended the FC Dallas midfielder for three games and fined him an undisclosed amount for "deliberately kicking the ball at an assistant referee" during a game against Columbus Crew on May 12.

(See the full spot here.)

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