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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan202015

NBA Commissioner Silver Sees Jersey Sponsors, Euro Division In League's Future

By Barry Janoff

January 20, 2015: As he nears the Feb. 1 one-year anniversary of his succeeding David Stern as commissioner of the NBA, Adam Silver can look back at challenges and watershed moments that he has faced, which have helped to define his tenure to date.

He also can take the opportunity to look forward to challenges and events that will help to shape not only his legacy but the future of the NBA.

Silver focused on the latter last week in London, where the league's Global Games 2015 brought various executives, legends, the New York Knicks and Milwaukee Bucks to town.

NBA Global Games London 2015 was presented by Sportlobster and included marketing partners adidas, BBVA, Capital Radio, Cisco, Foot Locker, Gatorade, SAP and Sprite.

Prior to the game in The O2 on Jan. 15, the league conducted numerous marketing and community-related events involving NBA Cares, the Royal Foundation (along with Prince Henry) and Greenhouse (a national sports charity that uses "sport to engage hard-to-reach young people").

Among other hot topics that Silver addressed during a pre-game media conference: jersey sponsorships, NBA teams in Europe, Mikhail Prokhorov (Russian businessman and majority owner of the Brooklyn Nets) and the league's playoff format.

"Yes, we will see it," Silver said about sponsor logos (other than the NBA and official apparel company adidas) on jerseys. "I am a student of other leagues, and we watch how the industry has developed around the world."

In the U.S., Nascar leads the way with a plethora of logos on driver togs as well as cars, and Major League Soccer has brought jersey-front sponsorship prevalent on soccer kits worldwide home to the U.S.

The NBA has talked about and experimented with jersey-front sponsors for several years, including its Development League and in the WNBA, where several teams have sported logos from the likes of Boost Mobile, Microsoft's Bing, Finish Line, H-E-B and the Mayo Clinic.

"Certainly, kit sponsorships is something that is very prevalent outside of the United States. Ultimately, it will make sense for the NBA, as well."

Corporate logistics remains a significant hurdle, as logos that get national presence can not interfere with deals that teams have with local sponsors. As Silver pointed out, it's a situation of "figuring out the right economic model."

"Certainly, kit sponsorship is something that is very prevalent outside of the United States," said Silver. "Ultimately, it will make sense for the NBA, as well."

Regarding expansion into Europe, Silver said that the NBA studies what the NFL "and all leagues are doing," with London having been the site of numerous in-season NFL games since 2007. "[But] because [the NFL is] a different sport with a very different schedule — they play once a week, there are bi-weeks built into their system — it's a very different proposition in terms of them putting a team here, which is why, in my view, they are ahead of us," said Silver. "They seem determined to put a team in London."

For the NFL, the volume of noise also has increased regarding London staging a Super Bowl, also a result, said Silver, of the NFL's constant and continuously expanding presence there.

"Having been here the last few days, and having traveled to England over the last few years, I have found that there is increased interest in the NFL and people are talking about it," said Silver. "That's why I think they are ahead of us."

For the NBA, a drawback to European expansion is "the density of our schedule," said Silver. "the number of back-to-back [games], etc. For the NBA, for teams to travel over to Europe, to play, to get the appropriate rest, it requires that the remainder of the schedule be that much more compact. So it's a complex issue for us."

Silver, however, does see a solution for expansion to Europe to become closer to reality.

"For scheduling reasons, if we were to put franchises, or a franchise, in Europe, what I've said doing — and David Stern had the same view — is that we would need to have multiple franchises here," said Silver. "I don't think it's realistic to put one team here. What would have to happen is, if we were to come to Europe, is to do it with a division as opposed to a single team."

On the issue of playoffs and the seeding of teams, Silver opted that the best format "is the way we are seeding teams now. We are open to looking at other ways to seed teams, but it seems that all of the alternatives raise different issues in terms of the schedule . . .  the travel. For example, there is a lot of focus on back-to-backs, four games in five nights, to the extent that if we changed the current conference and division structure it would potentially require even more travel. I'm open-minded on the issue, but I can't say, standing here today, that there's a better way of doing it than [the way] we currently do it."

Regarding a situation that connects the NBA, Brooklyn and Russia, Silver said of Russian businessman Mikhail Prokhorov's status regarding his majority ownership of the team, "He's told us [the] same as what his spokesperson has said publicly: There's noting imminent. He's hasn't determined that he's absolutely going to seek, but he's listening to offers. And that's an on-going process right now."

Next stop for Silver: the All-Star Game and related events, Feb. 13-15 in New York.

NBA Gets Call From London, Marketing Partners

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