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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct072015

TBS Campaign Puts LeBron, Kyrie, K-Love On A Quest (Via Camel) To Win NBA Title

By Barry Janoff

Ocotber 7, 2015: LeBron James is on a quest to lead the Cleveland Cavaliers to the promised land for the 2015-16 NBA title.

And, as in ancient times, his journey will take him through a dry, vast and unforgiving desert.

At least that's the scenario played out in spot that is part of a new umbrella campaign from Turner Sports, "Tipoff: Image," to support the start of its season-long coverage of the NBA on TNT.

James stars in the first of a series of spots, joined by teammates Kevin Love and Kyrie Irving.

The campaign will also see creative starring, respectively, Chris Paul, DeAndre Jordan, Paul Pierce from the Los Angeles Clippers; James Harden and Dwight Howard from the Houston Rockets; and members of the defending NBA world champion Golden State Warriors.

In addition, each spot features a famous comedian: Mike Epps with the Cavs, Billy Crystal with the Clippers and D.J. Hughley with the Rockets.

The Cavaliers' spot breaks tonight on TBS during coverage of the MLB National League Wild Card game before going into regular rotation.

"Their 'Quest' represents ending that drought to finally bring that title to Cleveland," director Drew Watkins, who also is vp-creative director for Turner Sports, said in a "behind-the-scenes" companion video.

"It's awesome," said Irving. "The creative behind it, it makes sense for us. It's perfect. It fits with what we are trying to do."

The NBA on TNT season opens with a double-header on Oct. 27 featuring the Cavaliers at the Chicago Bulls and the New Orleans Pelicans at the Warrirors.

"Obviously, we are following every team," said Watkins. "Every quest. We shot a lot of stuff with players and coaches talking about their goals for the season. It's a big campaign, It's going to cover every team."

The behind-the-scenes video shows snippets of things to come, including shots of Kobe Bryant, Kevin Durant, Chris Bosh, Anthony Davis and Derrick Rose.

"We are tying to bring that big-production design feel to all of the spots," said Watkins. "We want to give it a signature look.

The Clippers commercial takes place on the water; the Rockets' spot has an outdoor, mountain-climbing theme.

The Cavs spot opens with a dramatic voiceover: "This is a true story about the wills of men and the pursuit of a goal to end their city's great drought. This is their journey. This is the 'Quest.' On TNT."

The players and camels are real, but everything else is Hollywood magic. James, Irving and Love are seen in a green-screen imaged desert, searching for treasure, which turns out to be the NBA championship trophy off in the distance, gleaming in the sun.

As they get the trophy in their sights, Epps shouts, "LeBron. Kevin. Kyrie. We can't get to the top of the East on a camel! It's hot out here. Where's the air conditioning at!?"

Text offers, "Follow every Quest. Beginning Oct. 27. (See the full spot here.).

The other spots will break as the season-openers near.

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