A new effort for EAS's Myoplex nutrition supplements goes beyond traditional body builders to target the mainstream health and fitness category. MORE

Michael Phelps will make his debut as Under Armour spokesman as part of a marketing campaign that will break during the NFL Scouting Combine. MORE

NBA all-star center Dwight Howard has no tattoos, but that didn't stop him from inking a deal with the clothing line inspired by legendary tattoo artist Don Ed Hardy. MORE

Tony Stewart, Denny Hamlin, Kevin Harvick and a choir of drivers reprise the iconic "I'd Like to Buy the World a Coke," with a Nascar spin. MORE

The racing circuit has dropped the green flag on its alliance with Screenvision with a 90-second commercial it said would run in theaters 1.1 million times. MORE

A new spot from Sears hints at the quarterback's potential to go to Miami for Super Bowl XLIV. MORE

Lance Armstong appears in a TV, Internet-driven campaign peddling FRS Healthy Energy. MORE

Danica Patrick and GoDaddy have all the right "Movies" in new spot for Super Bowl XLIV. MORE

Wheaties Fuel hits stores, Peyton Manning commercial hits Facebook, TV. MORE

Aflca's iconic Duck gets animated (again) in ads to aid new strategies. MORE

Chad Ochocinco, Unilever go to great degees in playoff push. MORE

PepsiCo's SoBe, Twilight actress Ashley Greene get the party started for Sports Illustrated Swimsuit Edition. MORE

Visa offers Olympics for life as part of marketing support for the 2010 Winter Games in Vancouver. MORE

FedEx delivers five new TV spots to coincide with the 20th anniversary of the shipping firm's title sponsorship of the Orange Bowl. MORE

Mars' NFL Super Bowl promo has eye on North Dallas Forty-Five. MORE

National outdoor chain Recreational Equipment's multi-media campaign conveys the great outdoor experience to enthusiasts and couch potatoes alike. MORE

Former NFL player and coach Mike Ditka signs with Philips Norelco to promote a trivia contest with a grand prize of a trip to Miami during Super Bowl XLIV. MORE

The Diageo brand tried to have some fun, and sell some rum, with a marketing effort, but the NFL was not laughing. MORE

What would you say for a Klondike Bar? Two of the NFL's most outspoken players, Terrell Owens and Chad Ochocinco, face off in a campaign for Unilever. MORE

Derek Jeter, Dwyane Wade, Chris Paul and Carmelo Anthony 'Become Legendary' in new campaign for Nike's Jordan Brand. MORE

Move over David and Victoria Beckham. Tony Parker and Eva Longoria Parker star in a new sexy ad campaign for London Fog. MORE

P&G's Vicks Launches Twitter Campaign for 2010 Olympics With Ohno, Jacobellis. MORE

Dwight Howard, Derrick Rose and the rest of Adidas Basketball's roster of stars each say, "It's on me" in campaign to help launch the 2009-10 NBA campaign. MORE

Why is FedEx stuffing Nascar driver Denny Hamlin into its drop boxes? MORE

Matt Ryan of the Atlanta Falcons will be spokesman for Gillette's Fusion MVP as P&G continues to activate it's new NFL alliance. MORE

Sprint's new NFL-themed campaign supports 'Any Mobile, Anytime' with a TV spot and integration during NFL games and ads on sports-centric Web sites. MORE

An online promotional effort pits male consumers against each other to see who gets to be called the ultimate Wrangler guy, just like Brett Favre and Dale Earnhardt Jr. MORE

Why former NFL greats such as Tony Dorsett, Jerome Bettis and Richard Dent want to party at your house. MORE

Ford wants to party like it's 2009 to showcase the 2010 Taurus to NFL fans and other consumers. MORE

NFL players get down and dirty in campaign for Nike's Pro Combat protective undergear. MORE

Manning gets starring role in marketing for P&G's Febreze (not Peyton - his mom). MORE

Driver Tony Stewart enlists Erik Estrada, Carrot Top for new Burger King campaign. MORE

Michael Jordan's Hall of Fame induction on Sept. 11 draws marketers, fans, lawsuit. MORE

Donald Trump 'Double Stufs' Mannings, Williams in new Oreo campaign. MORE

The 24/7 tennis destination unveils a campaign to support its coverage of the 2009 U.S. Open. MORE

Iconic duck protects soccer moms in new TV spot from insurance company. MORE

Puma lets Usain Bolt, company employees walk the walk in two new campaigns. MORE

"Is It Monday Yet?" campaign touts 40th season of Monday Night Football. MORE

Global animated TV spot unites athletes, nations with Olympic spirit. MORE

Brett Favre decides to join a team . . .  Sears. MORE

QSR Del Taco is offering consumers a chance to face off against the likes of Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard or Annie Duke. MORE

NFL QB Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper are in campaign to help launch Wheaties Fuel. MORE

More than 30 NFL players join President Barack Obama in new PSA supporting "United We Stand" initiative. MORE

Devin Hester stars in an Under Armour TV spot that maximizes the use of Twitter, YouTube. MORE

FedEx will support its title sponsorship of the PGA Tour FedEx Cup with a sweepstakes sending a grand prize winner to one of five international golf locations. MORE

Michael Jordan stars in a new campaign for Gatorade that includes TV, print, online and a limited-edition product that celebrates Jordan's life and career. MORE

Toshiba's new campaign targets laptop users via sports and entertainment venues. MORE

Automaker unleashes 2010 E-Class Sedan with sports-based media attack. MORE

Companies such as adidas, T-Mobile, Vitaminwater and even Virtual Greats are ready should Dwight Howard and the Orlando Magic reach the NBA Finals. MORE

ESPN Radio personalites get personal in new campaign from W+K, New York. MORE

Emerald nuts will break ads during the NCAA men's Final Four to support rising sales figures. MORE

Seattle's 2009 TV spots includes an historic 100th commercial in 15 years. MORE

The NBA is going back to the future with black-and-white spots featuring post-season highlights of current and past stars in anticipation of the 2008-09 playoffs. MORE

Kevin Garnett, Tracy McGrady, Dwight Howard and Josh Smith went from high school to the NBA, but they are part of adidas' NCAA  '09 men's basketball tourney campaign. MORE

Nike Golf unveiled "The Good Life," a TV spot that coincided with the return of Tiger Woods to competition. MORE

The Pittsburgh Penguins' 2009 ads target media-savvy fans. MORE

Aflac is putting its iconic duck in a pair of humorous TV spots that will air during the 2009 Daytona 500. MORE

Like the Super Bowl ads of previous years, some were great, some were okay and some really sucked. MORE