Ad Campaigns
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Bosh Gets Got Milk
Chris Bosh has beaten his new Miami Heat teammates to the punch, scoring a national deal before LeBron James and Dwyane Wade. MORE
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All-Star Gulf Relief
Quarterbacks Peyton and Eli Manning and Drew Brees are part of a team seeking funds to restore the Gulf of Mexico in a PSA campaign. MORE
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Blimpie Eyes Subway Playbook
The subway chain is using NFL running back Chris 'Beanie' Wells to help debut its 'Lighter Stuff' menu. MORE
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Federer's Sweet Offer
Lindt's first global campaign with Roger Federer nets sweet sweepstakes. MORE
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Bowling With LeBron
LeBron James is a free agent, but a Sprite sweepstakes has marketing the prominently features him in his Cleveland Cavaliers' uniform. MORE
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Reebok Builds Wall
NBA rookie John Wall will be the face of Reebok in multi-media marketing the company is using to step out of the shadows of Nike and adidas. MORE
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Favre Great Debate
Snapper adds fuel to the fire in the ongoing Brett Favre's play-or-retire saga. MORE
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C-Paul Hot Dog
All-Star NBA guard Chris Paul loves basketball, but his Mom dishes dirt about his love of hot dogs and videogames in a Ball Park franks effort. MORE
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Pujols, Pettitte Star For Dove
Albert Pujols and Andy Pettitte will be among the sports stars featured in a campaign explaining why they are comfortable in their skin with Dove Care + Men. MORE
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Woods, EA Stay The Course
Despite his personal problems, Woods has received solid support from EA Sports, which is breaking a campaign for Tiger Woods PGA Tour 11. MORE
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Barkley At The Bell
Charles Barkley puts his $2 in for Taco Bell campaign to break during NBA Finals. MORE
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Everlast Has A Cause
The iconic boxing and fitness sporting equipment and athletic wear company encourages fans to help take on a heavyweight objective. MORE
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T-Mobile NBA Dads
The telecom's "$5 plan" campaign is now a family affair with NBA legends Bill Walton and Rick Barry and their respective sons (who show no respect). MORE
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Aflac's Toy Story
In its 50th starring role, Aflac's iconic duck joins Buzz and Woody in Toy Story 3-themed campaign. MORE
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Taylor Swift Inks P&G Deal
The multi-plantium selling singer/songwriter will star in a marketing campaign for a new line of CoverGirl luxury products. MORE
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Gillette Ramps Up ProGlide
P&G's Gillette is pulling out all the stops to support its Fusion ProGlide launch, including multi-media ads and a Nascar deal with Target. MORE
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Moon Man In Ads
Hall of Fame quarterback Warren Moon is the main man in a campaign for F.I.T.T. Energy Drink. MORE
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Geico Axes Adman
Why the man whose voiceover has been heard on commercials for Geico and McDonald's was silenced. MORE
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Wheaties Tweeties
General Mills is using Twitter to activate behind a promotion tying Wheaties Fuel to the NBA playoffs. MORE
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ESPN's World Cup Market
TV, print, mobile, Internet, U2, Soweto Gospel Choir and the Disney Co. are all part of "the largest single-event marketing campaign in ESPN history." MORE
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Nike Plays Tiger
Nike airs first new TV spot with Tiger Woods since his private life became public even as the golfer is chastised by the chairman of Augusta National GC. MORE
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Le Tigre's Tiger
Le Tigre promotes its men's and women's golf polos with a guerrilla campaign that evokes the recent events surrounding Tiger Woods. MORE
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One, Two ESPN3.com
It's not The Three Stooges or Three Musketeers, but the relaunch of ESPN3.com, the broadband channel formerly known as ESPN360. MORE
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World Cup Visa Ads
Visa's goal: Bring 'Go Fans/Go Football' World Cup campaign to the world. MORE
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EAS Muscles In
A new effort for EAS's Myoplex nutrition supplements goes beyond traditional body builders to target the mainstream health and fitness category. MORE
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Phelps Enters NFL
Michael Phelps will make his debut as Under Armour spokesman as part of a marketing campaign that will break during the NFL Scouting Combine. MORE
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Hardy Inks Howard
NBA all-star center Dwight Howard has no tattoos, but that didn't stop him from inking a deal with the clothing line inspired by legendary tattoo artist Don Ed Hardy. MORE
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Nascar Tracks Coke
Tony Stewart, Denny Hamlin, Kevin Harvick and a choir of drivers reprise the iconic "I'd Like to Buy the World a Coke," with a Nascar spin. MORE
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Nascar Box Office
The racing circuit has dropped the green flag on its alliance with Screenvision with a 90-second commercial it said would run in theaters 1.1 million times. MORE
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Brett Back At Sears
A new spot from Sears hints at the quarterback's potential to go to Miami for Super Bowl XLIV. MORE
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Armstrong On FRS
Lance Armstong appears in a TV, Internet-driven campaign peddling FRS Healthy Energy. MORE
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Danica's Movies
Danica Patrick and GoDaddy have all the right "Movies" in new spot for Super Bowl XLIV. MORE
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Peyton Gets Fueled
Wheaties Fuel hits stores, Peyton Manning commercial hits Facebook, TV. MORE
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Aflac Animated
Aflca's iconic Duck gets animated (again) in ads to aid new strategies. MORE
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Ochocinco Speaks
Chad Ochocinco, Unilever go to great degees in playoff push. MORE
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SoBe Swims To SI
PepsiCo's SoBe, Twilight actress Ashley Greene get the party started for Sports Illustrated Swimsuit Edition. MORE
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Visa Olympic Ads
Visa offers Olympics for life as part of marketing support for the 2010 Winter Games in Vancouver. MORE
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FedEx Ships Ads
FedEx delivers five new TV spots to coincide with the 20th anniversary of the shipping firm's title sponsorship of the Orange Bowl. MORE
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Mars Super Bowl 45
Mars' NFL Super Bowl promo has eye on North Dallas Forty-Five. MORE
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REI Outdoor Ads
National outdoor chain Recreational Equipment's multi-media campaign conveys the great outdoor experience to enthusiasts and couch potatoes alike. MORE
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Ditka Knows Trivia
Former NFL player and coach Mike Ditka signs with Philips Norelco to promote a trivia contest with a grand prize of a trip to Miami during Super Bowl XLIV. MORE
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Capt. Morgan NFL
The Diageo brand tried to have some fun, and sell some rum, with a marketing effort, but the NFL was not laughing. MORE
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T.O. Vs/ Ochocinco
What would you say for a Klondike Bar? Two of the NFL's most outspoken players, Terrell Owens and Chad Ochocinco, face off in a campaign for Unilever. MORE
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Nike Legendary
Derek Jeter, Dwyane Wade, Chris Paul and Carmelo Anthony 'Become Legendary' in new campaign for Nike's Jordan Brand. MORE
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London Fog Parkers
Move over David and Victoria Beckham. Tony Parker and Eva Longoria Parker star in a new sexy ad campaign for London Fog. MORE
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Vicks Twitter Push
P&G's Vicks Launches Twitter Campaign for 2010 Olympics With Ohno, Jacobellis. MORE
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Adidas It's On Me
Dwight Howard, Derrick Rose and the rest of Adidas Basketball's roster of stars each say, "It's on me" in campaign to help launch the 2009-10 NBA campaign. MORE
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FedEx Sounds Off
Why is FedEx stuffing Nascar driver Denny Hamlin into its drop boxes? MORE
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P&G NFL Ryan
Matt Ryan of the Atlanta Falcons will be spokesman for Gillette's Fusion MVP as P&G continues to activate it's new NFL alliance. MORE
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Sprint's NFL Push
Sprint's new NFL-themed campaign supports 'Any Mobile, Anytime' with a TV spot and integration during NFL games and ads on sports-centric Web sites. MORE
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Wrangler Face Off
An online promotional effort pits male consumers against each other to see who gets to be called the ultimate Wrangler guy, just like Brett Favre and Dale Earnhardt Jr. MORE
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Miller Lite eBay
Why former NFL greats such as Tony Dorsett, Jerome Bettis and Richard Dent want to party at your house. MORE
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Ford Taurus NFL
Ford wants to party like it's 2009 to showcase the 2010 Taurus to NFL fans and other consumers. MORE
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Nike Pro Combat
NFL players get down and dirty in campaign for Nike's Pro Combat protective undergear. MORE
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P&G NFL Manning
Manning gets starring role in marketing for P&G's Febreze (not Peyton - his mom). MORE
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Burger King Nascar
Driver Tony Stewart enlists Erik Estrada, Carrot Top for new Burger King campaign. MORE
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Marketing Jordan
Michael Jordan's Hall of Fame induction on Sept. 11 draws marketers, fans, lawsuit. MORE
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Trump Stuffs Peyton
Donald Trump 'Double Stufs' Mannings, Williams in new Oreo campaign. MORE
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Tennis Channel
The 24/7 tennis destination unveils a campaign to support its coverage of the 2009 U.S. Open. MORE
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Aflac Soccer
Iconic duck protects soccer moms in new TV spot from insurance company. MORE
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Puma Bolt
Puma lets Usain Bolt, company employees walk the walk in two new campaigns. MORE
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ESPN Monday
"Is It Monday Yet?" campaign touts 40th season of Monday Night Football. MORE
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IOC Global Spot
Global animated TV spot unites athletes, nations with Olympic spirit. MORE
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Favre Sears
Brett Favre decides to join a team . . . Sears. MORE
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Del Taco
QSR Del Taco is offering consumers a chance to face off against the likes of Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard or Annie Duke. MORE
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Wheaties Fuel
NFL QB Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper are in campaign to help launch Wheaties Fuel. MORE
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NFLPA PSA
More than 30 NFL players join President Barack Obama in new PSA supporting "United We Stand" initiative. MORE
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UA NFL Hester
Devin Hester stars in an Under Armour TV spot that maximizes the use of Twitter, YouTube. MORE
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FedEx Cup
FedEx will support its title sponsorship of the PGA Tour FedEx Cup with a sweepstakes sending a grand prize winner to one of five international golf locations. MORE
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Gatorade Mike
Michael Jordan stars in a new campaign for Gatorade that includes TV, print, online and a limited-edition product that celebrates Jordan's life and career. MORE
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Toshiba Set Free
Toshiba's new campaign targets laptop users via sports and entertainment venues. MORE
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Mercedes 2010
Automaker unleashes 2010 E-Class Sedan with sports-based media attack. MORE
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Dwight Howard
Companies such as adidas, T-Mobile, Vitaminwater and even Virtual Greats are ready should Dwight Howard and the Orlando Magic reach the NBA Finals. MORE
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ESPN Radio
ESPN Radio personalites get personal in new campaign from W+K, New York. MORE
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Emerald Final Four
Emerald nuts will break ads during the NCAA men's Final Four to support rising sales figures. MORE
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Mariners 2009 Ads
Seattle's 2009 TV spots includes an historic 100th commercial in 15 years. MORE
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NBA Playoffs Ads
The NBA is going back to the future with black-and-white spots featuring post-season highlights of current and past stars in anticipation of the 2008-09 playoffs. MORE
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Adidas March Mad
Kevin Garnett, Tracy McGrady, Dwight Howard and Josh Smith went from high school to the NBA, but they are part of adidas' NCAA '09 men's basketball tourney campaign. MORE
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Nike Golf Tiger Ad
Nike Golf unveiled "The Good Life," a TV spot that coincided with the return of Tiger Woods to competition. MORE
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Penguins Ads
The Pittsburgh Penguins' 2009 ads target media-savvy fans. MORE
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AFLAC Daytona
Aflac is putting its iconic duck in a pair of humorous TV spots that will air during the 2009 Daytona 500. MORE
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SB XLIII Ads
Like the Super Bowl ads of previous years, some were great, some were okay and some really sucked. MORE






