SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Who will get the best marketing deals coming out of Super Bowl XLIV? According to the readers of NYSportsJournalism.com:

Drew Brees 75%
Reggie Bush 8%
The City of New Orleans 8%
New Orleans Saints 4%
Sean Payton 4%
Other 2%

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    Ad Campaigns

    • EAS Muscles In

      A new effort for EAS's Myoplex nutrition supplements goes beyond traditional body builders to target the mainstream health and fitness category. MORE

    • Phelps Enters NFL

      Michael Phelps will make his debut as Under Armour spokesman as part of a marketing campaign that will break during the NFL Scouting Combine. MORE

    • Hardy Inks Howard

      NBA all-star center Dwight Howard has no tattoos, but that didn't stop him from inking a deal with the clothing line inspired by legendary tattoo artist Don Ed Hardy. MORE

    • Nascar Tracks Coke

      Tony Stewart, Denny Hamlin, Kevin Harvick and a choir of drivers reprise the iconic "I'd Like to Buy the World a Coke," with a Nascar spin. MORE

    • Nascar Box Office

      The racing circuit has dropped the green flag on its alliance with Screenvision with a 90-second commercial it said would run in theaters 1.1 million times. MORE

    • Brett Back At Sears

      A new spot from Sears hints at the quarterback's potential to go to Miami for Super Bowl XLIV. MORE

    • Armstrong On FRS

      Lance Armstong appears in a TV, Internet-driven campaign peddling FRS Healthy Energy. MORE

    • Danica's Movies

      Danica Patrick and GoDaddy have all the right "Movies" in new spot for Super Bowl XLIV. MORE

    • Peyton Gets Fueled

      Wheaties Fuel hits stores, Peyton Manning commercial hits Facebook, TV. MORE

    • Aflac Animated

      Aflca's iconic Duck gets animated (again) in ads to aid new strategies. MORE

    • Ochocinco Speaks

      Chad Ochocinco, Unilever go to great degees in playoff push. MORE

    • SoBe Swims To SI

      PepsiCo's SoBe, Twilight actress Ashley Greene get the party started for Sports Illustrated Swimsuit Edition. MORE

    • Visa Olympic Ads

      Visa offers Olympics for life as part of marketing support for the 2010 Winter Games in Vancouver. MORE

    • FedEx Ships Ads

      FedEx delivers five new TV spots to coincide with the 20th anniversary of the shipping firm's title sponsorship of the Orange Bowl. MORE

    • Mars Super Bowl 45

      Mars' NFL Super Bowl promo has eye on North Dallas Forty-Five. MORE

    • REI Outdoor Ads

      National outdoor chain Recreational Equipment's multi-media campaign conveys the great outdoor experience to enthusiasts and couch potatoes alike. MORE

    • Ditka Knows Trivia

      Former NFL player and coach Mike Ditka signs with Philips Norelco to promote a trivia contest with a grand prize of a trip to Miami during Super Bowl XLIV. MORE

    • Capt. Morgan NFL

      The Diageo brand tried to have some fun, and sell some rum, with a marketing effort, but the NFL was not laughing. MORE

    • T.O. Vs/ Ochocinco

      What would you say for a Klondike Bar? Two of the NFL's most outspoken players, Terrell Owens and Chad Ochocinco, face off in a campaign for Unilever. MORE

    • Nike Legendary

      Derek Jeter, Dwyane Wade, Chris Paul and Carmelo Anthony 'Become Legendary' in new campaign for Nike's Jordan Brand. MORE

    • London Fog Parkers

      Move over David and Victoria Beckham. Tony Parker and Eva Longoria Parker star in a new sexy ad campaign for London Fog. MORE

    • Vicks Twitter Push

      P&G's Vicks Launches Twitter Campaign for 2010 Olympics With Ohno, Jacobellis. MORE

    • Adidas It's On Me

      Dwight Howard, Derrick Rose and the rest of Adidas Basketball's roster of stars each say, "It's on me" in campaign to help launch the 2009-10 NBA campaign. MORE

    • FedEx Sounds Off

      Why is FedEx stuffing Nascar driver Denny Hamlin into its drop boxes? MORE

    • P&G NFL Ryan

      Matt Ryan of the Atlanta Falcons will be spokesman for Gillette's Fusion MVP as P&G continues to activate it's new NFL alliance. MORE

    • Sprint's NFL Push

      Sprint's new NFL-themed campaign supports 'Any Mobile, Anytime' with a TV spot and integration during NFL games and ads on sports-centric Web sites. MORE

    • Wrangler Face Off

      An online promotional effort pits male consumers against each other to see who gets to be called the ultimate Wrangler guy, just like Brett Favre and Dale Earnhardt Jr. MORE

    • Miller Lite eBay

      Why former NFL greats such as Tony Dorsett, Jerome Bettis and Richard Dent want to party at your house. MORE

    • Ford Taurus NFL

      Ford wants to party like it's 2009 to showcase the 2010 Taurus to NFL fans and other consumers. MORE

    • Nike Pro Combat

      NFL players get down and dirty in campaign for Nike's Pro Combat protective undergear. MORE

    • P&G NFL Manning

      Manning gets starring role in marketing for P&G's Febreze (not Peyton - his mom). MORE

    • Burger King Nascar

      Driver Tony Stewart enlists Erik Estrada, Carrot Top for new Burger King campaign. MORE

    • Marketing Jordan

      Michael Jordan's Hall of Fame induction on Sept. 11 draws marketers, fans, lawsuit. MORE

    • Trump Stuffs Peyton

      Donald Trump 'Double Stufs' Mannings, Williams in new Oreo campaign. MORE

    • Tennis Channel

      The 24/7 tennis destination unveils a campaign to support its coverage of the 2009 U.S. Open. MORE

    • Aflac Soccer

      Iconic duck protects soccer moms in new TV spot from insurance company. MORE

    • Puma Bolt

      Puma lets Usain Bolt, company employees walk the walk in two new campaigns. MORE

    • ESPN Monday

      "Is It Monday Yet?" campaign touts 40th season of Monday Night Football. MORE

    • IOC Global Spot

      Global animated TV spot unites athletes, nations with Olympic spirit. MORE

    • Favre Sears

      Brett Favre decides to join a team . . .  Sears. MORE

    • Del Taco

      QSR Del Taco is offering consumers a chance to face off against the likes of Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard or Annie Duke. MORE

    • Wheaties Fuel

      NFL QB Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper are in campaign to help launch Wheaties Fuel. MORE

    • NFLPA PSA

      More than 30 NFL players join President Barack Obama in new PSA supporting "United We Stand" initiative. MORE

    • UA NFL Hester

      Devin Hester stars in an Under Armour TV spot that maximizes the use of Twitter, YouTube. MORE

    • FedEx Cup

      FedEx will support its title sponsorship of the PGA Tour FedEx Cup with a sweepstakes sending a grand prize winner to one of five international golf locations. MORE

    • Gatorade Mike

      Michael Jordan stars in a new campaign for Gatorade that includes TV, print, online and a limited-edition product that celebrates Jordan's life and career. MORE

    • Toshiba Set Free

      Toshiba's new campaign targets laptop users via sports and entertainment venues. MORE

    • Mercedes 2010

      Automaker unleashes 2010 E-Class Sedan with sports-based media attack. MORE

    • Dwight Howard

      Companies such as adidas, T-Mobile, Vitaminwater and even Virtual Greats are ready should Dwight Howard and the Orlando Magic reach the NBA Finals. MORE

    • ESPN Radio

      ESPN Radio personalites get personal in new campaign from W+K, New York. MORE

    • Emerald Final Four

      Emerald nuts will break ads during the NCAA men's Final Four to support rising sales figures. MORE

    • Mariners 2009 Ads

      Seattle's 2009 TV spots includes an historic 100th commercial in 15 years. MORE

    • NBA Playoffs Ads

      The NBA is going back to the future with black-and-white spots featuring post-season highlights of current and past stars in anticipation of the 2008-09 playoffs. MORE

    • Adidas March Mad

      Kevin Garnett, Tracy McGrady, Dwight Howard and Josh Smith went from high school to the NBA, but they are part of adidas' NCAA  '09 men's basketball tourney campaign. MORE

    • Nike Golf Tiger Ad

      Nike Golf unveiled "The Good Life," a TV spot that coincided with the return of Tiger Woods to competition. MORE

    • Penguins Ads

      The Pittsburgh Penguins' 2009 ads target media-savvy fans. MORE

    • AFLAC Daytona

      Aflac is putting its iconic duck in a pair of humorous TV spots that will air during the 2009 Daytona 500. MORE

    • SB XLIII Ads

      Like the Super Bowl ads of previous years, some were great, some were okay and some really sucked. MORE