Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Oct142010

MLB Signs New Ad Agency Amidst High Revenue, Sag In Attendance

October 14, 2010: Major League Baseball has a new lead advertising agency, but has not moved from the parent company that oversees the new and former firms. Accord to MLB, "After a lengthy review process of agencies" nationwide, Hill Holliday has been named as its agency of record.

The Boston-based agency replaces McCann Erickson, New York, which handled the MLB account for almost eight years but declined to compete for the position. Both agencies are part of the Interpublic Group of Companies. At its home page, the agency procalims, "Now batting for Major League Baseball: Hill Holliday."

The league said in a statement that with the appointment of Hill Holliday, "MLB will look to creatively market the game in dynamic and progressive ways leveraging their portfolio of media assets." The alliance will begin in conjunction with the 2011 season, "with many exciting initiatives and campaigns to follow," according to MLB. "The agency won the account, in large part, by demonstrating how a fully integrated, non-traditional campaign could engage fans and viewers across multiple platforms."

Some of Hill Holliday's other clients are companies that already have strong MLB ties, including Bank of America (which is the official bank of MLB), Dunkin’ Donuts and John Hancock.

The change in agencies comes following a regular season in which MLB attendance at its 30 stadiums topped 73 million for the seventh consecutive year, but dropped for the third straight season. Gross revenue is expected to be almost $7 billion for the first time, according to an earlier statement from Commissioner Bud Selig.

MLB set an attendance record in 2007 with a total of 79,503,175 and an average of 32,785.The official figure released by MLB for the 2010 regular season was 73,061,781, an average of 30,141,  0.4% lower than 2009.

In 2009, MLB the teams drew 73.4 million, an average of 30,350. That was a 6.7% drop from 2008's total of 78.6 million and average of 32,528, both down from 2007.

According to Tim Brosnan, vp-business for MLB, “Hill Holliday’s vision for our brand and game was modern, innovative and inspiring. The agency’s creative approach for reaching fans in the complex and fragmented media environment is unique and extraordinarily promising.”

The statement almost mirrors Brosnan's comments in January 2002 when McCann Erickson was named MLB's lead agency. "McCann will act as a strategic partner to us in research management, developing a brand position and establishing a clarity of voice across communications platforms, to ensure that our brand message resonates with the sports and business communities,'' Brosnan said at the time.

“Baseball is fundamentally a social idea,” Karen Kaplan, Hill Holliday’s president, said in a statement. “It crosses generations, brings family and friends together, and is deeply engrained in our culture. With a fresh approach to content and marketing, we think baseball fits beautifully into the modern entertainment landscape. We agree with our new clients that the golden age of baseball is right now. It’s an honor to work on this great game.”

Back to Ad Agencies

Back to MLB

Back to Home Page