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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct142010

MLB Signs New Ad Agency Amidst High Revenue, Sag In Attendance

October 14, 2010: Major League Baseball has a new lead advertising agency, but has not moved from the parent company that oversees the new and former firms. Accord to MLB, "After a lengthy review process of agencies" nationwide, Hill Holliday has been named as its agency of record.

The Boston-based agency replaces McCann Erickson, New York, which handled the MLB account for almost eight years but declined to compete for the position. Both agencies are part of the Interpublic Group of Companies. At its home page, the agency procalims, "Now batting for Major League Baseball: Hill Holliday."

The league said in a statement that with the appointment of Hill Holliday, "MLB will look to creatively market the game in dynamic and progressive ways leveraging their portfolio of media assets." The alliance will begin in conjunction with the 2011 season, "with many exciting initiatives and campaigns to follow," according to MLB. "The agency won the account, in large part, by demonstrating how a fully integrated, non-traditional campaign could engage fans and viewers across multiple platforms."

Some of Hill Holliday's other clients are companies that already have strong MLB ties, including Bank of America (which is the official bank of MLB), Dunkin’ Donuts and John Hancock.

The change in agencies comes following a regular season in which MLB attendance at its 30 stadiums topped 73 million for the seventh consecutive year, but dropped for the third straight season. Gross revenue is expected to be almost $7 billion for the first time, according to an earlier statement from Commissioner Bud Selig.

MLB set an attendance record in 2007 with a total of 79,503,175 and an average of 32,785.The official figure released by MLB for the 2010 regular season was 73,061,781, an average of 30,141,  0.4% lower than 2009.

In 2009, MLB the teams drew 73.4 million, an average of 30,350. That was a 6.7% drop from 2008's total of 78.6 million and average of 32,528, both down from 2007.

According to Tim Brosnan, vp-business for MLB, “Hill Holliday’s vision for our brand and game was modern, innovative and inspiring. The agency’s creative approach for reaching fans in the complex and fragmented media environment is unique and extraordinarily promising.”

The statement almost mirrors Brosnan's comments in January 2002 when McCann Erickson was named MLB's lead agency. "McCann will act as a strategic partner to us in research management, developing a brand position and establishing a clarity of voice across communications platforms, to ensure that our brand message resonates with the sports and business communities,'' Brosnan said at the time.

“Baseball is fundamentally a social idea,” Karen Kaplan, Hill Holliday’s president, said in a statement. “It crosses generations, brings family and friends together, and is deeply engrained in our culture. With a fresh approach to content and marketing, we think baseball fits beautifully into the modern entertainment landscape. We agree with our new clients that the golden age of baseball is right now. It’s an honor to work on this great game.”

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