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• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct142010

MLB Signs New Ad Agency Amidst High Revenue, Sag In Attendance

October 14, 2010: Major League Baseball has a new lead advertising agency, but has not moved from the parent company that oversees the new and former firms. Accord to MLB, "After a lengthy review process of agencies" nationwide, Hill Holliday has been named as its agency of record.

The Boston-based agency replaces McCann Erickson, New York, which handled the MLB account for almost eight years but declined to compete for the position. Both agencies are part of the Interpublic Group of Companies. At its home page, the agency procalims, "Now batting for Major League Baseball: Hill Holliday."

The league said in a statement that with the appointment of Hill Holliday, "MLB will look to creatively market the game in dynamic and progressive ways leveraging their portfolio of media assets." The alliance will begin in conjunction with the 2011 season, "with many exciting initiatives and campaigns to follow," according to MLB. "The agency won the account, in large part, by demonstrating how a fully integrated, non-traditional campaign could engage fans and viewers across multiple platforms."

Some of Hill Holliday's other clients are companies that already have strong MLB ties, including Bank of America (which is the official bank of MLB), Dunkin’ Donuts and John Hancock.

The change in agencies comes following a regular season in which MLB attendance at its 30 stadiums topped 73 million for the seventh consecutive year, but dropped for the third straight season. Gross revenue is expected to be almost $7 billion for the first time, according to an earlier statement from Commissioner Bud Selig.

MLB set an attendance record in 2007 with a total of 79,503,175 and an average of 32,785.The official figure released by MLB for the 2010 regular season was 73,061,781, an average of 30,141,  0.4% lower than 2009.

In 2009, MLB the teams drew 73.4 million, an average of 30,350. That was a 6.7% drop from 2008's total of 78.6 million and average of 32,528, both down from 2007.

According to Tim Brosnan, vp-business for MLB, “Hill Holliday’s vision for our brand and game was modern, innovative and inspiring. The agency’s creative approach for reaching fans in the complex and fragmented media environment is unique and extraordinarily promising.”

The statement almost mirrors Brosnan's comments in January 2002 when McCann Erickson was named MLB's lead agency. "McCann will act as a strategic partner to us in research management, developing a brand position and establishing a clarity of voice across communications platforms, to ensure that our brand message resonates with the sports and business communities,'' Brosnan said at the time.

“Baseball is fundamentally a social idea,” Karen Kaplan, Hill Holliday’s president, said in a statement. “It crosses generations, brings family and friends together, and is deeply engrained in our culture. With a fresh approach to content and marketing, we think baseball fits beautifully into the modern entertainment landscape. We agree with our new clients that the golden age of baseball is right now. It’s an honor to work on this great game.”

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