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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

American Cancer Society Enlists Pro Golfer Chris DiMarco In ‘Tee Up For Life’ Effort

By Barry Janoff

(Originally Published in MediaPost)

June 15, 2017: In its on-going quest to raise awareness and funds to help find a cure for cancer, the American Cancer Society has launched a multi-media campaign fronted by its first national golf ambassador, pro golfer Chris DiMarco.

DiMarco, who turned pro in 1990, has been involved with cancer awareness and research for nearly two decades. According to ACS, he has helped to raise more than $5 million via the annual Norma DiMarco Tee Up For Life event in Orlando, named for his mother, who passed away following a heart attack in 2006.

The event this year was renamed the Norma & Rich DiMarco Tee Up For Life tournament following the passing of his dad in March due to pancreatic cancer. (The Tournament is scheduled for Oct. 29-29 in the Heathrow (FL) CC.)

The ACS golf-themed campaign is anchored by a 30-second spot with DiMarco, "Tee Up For Life," who talks about the loss of "my hero — my father" and explains how the golf community has united to fight cancer.

"I’m not a doctor or a researcher," DiMarco says in the spot. "I thought: What can I do to help? You just play, raising funds through golf to support research and to fight cancer. Together we play to make a difference."

"We are excited to launch this campaign with Chris’ unbelievable partnership and support, which will undoubtedly lay the groundwork for the future of the golf portfolio," said Sharon Byers, chief development and marketing officer for ACS, Atlanta.

"The campaign is designed to drive awareness and participation for our national golf platform, which encompasses more than 70 tournaments and raises nearly $10 million annually," said Byers.

The spot breaks on the Golf Channel (part of the NBCUniversal company) and will air to coincide with coverage of the 2017 U.S. Open this weekend (June 15-18) at Erin Hills, Hartford, WI.

It is scheduled to run through July 31 on various outlets, including GolfDigest.com, PGATOUR.com, ESPN.com/Golf, and BleacherReport.com/Golf.

ACS said the spot could be tailored for use in any local market.

Elements also include print, radio, social media, on-site activation at tournaments and a new microsite, Cancer.org/golf, intended "to establish awareness for the ACS golf platform."

Lead agency is Professional Sports Partners, Houston.

The new site currently lists 42 tournaments across the country now through August 2018. The site also offers information on cancer research, treatment, support, pro-active care and ways for people to get involved.

ACS was named Grand Sports Marketer of the Year for 2016 by the editors and readers of NYSportsJournalism.com

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