Abbott Going The Distance With World Marathon Majors Title Sponsorship
Sunday, April 22, 2018 at 10:50PM in Abbott, Boston Marathon, Marathons, NY Marathon, World Marathon Majors, sports marketing

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April 21, 2018: Abbott plans to go the distance with the World Marathon Majors — or at least until 2023.

The Chicago-based health care company has extended its position as title sponsor for the World Marathon Majors, a deal it initially signed in 2015.

The new pact takes effect in 2019.

Financial terms were not released.

The World Marathon Majors consists of six of the top marathons in the world: Tokyo, B.A.A. Boston, Virgin Money London, BMW Berlin, Bank of America Chicago and TCS New York City.

Elite runners and wheelchair racers compete and score points in these races — and any Olympic or IAAF World Championship marathons that take place in a series time frame.

Each series starts and finishes in the same city.

Series XI concludes in London (April 22). The 2018 Boston Marathon was held earlier this week (April 16).

The start of Series XII in Berlin (Sept. 16) will also see the launch of the Abbott World Marathon Majors Wanda Age Group World Rankings.

The platform will offer runners 40 years and older the opportunity to earn ranking points in a bid to qualify for the inaugural Abbott World Marathon Majors Wanda Age Group World Championships, scheduled for Spring 2020.

Since the partnership began, Abbott said that it has been able to launch programs and innovations, connecting more people to the sport and sharing best practices across races.

"At Abbott, we create life-changing technologies that help people live fully and accomplish their personal goals – like running a marathon," Elaine Leavenworth, svp, chief marketing and external affairs officer for Abbott, said in a statement. "We're pleased to extend our partnership with the Abbott World Marathon Majors, because they celebrate what's possible with good health."

After the Virgin Money London, the Abbott WMM schedule includes BMW Berlin (Sept. 16), Bank of America Chicago (Oct. 7), TCS New York City (Nov. 4), Tokyo (March 3, 2019) and the B.A.A. Boston (April 15, 2019),

Abbott last year said that marathon organizers for the six races are looking to expand the series, via a strategic ten-year partnership with multinational conglomerate Wanda Group, based in Beijing.

That plan is to add three events in Asia and Africa.

According to Tim Hadzima, GM for the Abbott World Marathon Majors, "Our partnership with Abbott has enabled the series to expand our horizons and look down the road at the great things we can continue to accomplish together.

"With Abbott's help, we will continue to push forward in pursuit of our goals, chief among them to promote the sport of marathon running throughout the globe. The first four years of our partnership is just the start, and with the new races and initiatives coming, the next four promise to be even more exciting."

The next global marathon will be at the 2020 Summer Olympics in Tokyo.

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