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• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Apr222018

Abbott Going The Distance With World Marathon Majors Title Sponsorship

NYSJ Sports-Entertainment Business News Service

April 21, 2018: Abbott plans to go the distance with the World Marathon Majors — or at least until 2023.

The Chicago-based health care company has extended its position as title sponsor for the World Marathon Majors, a deal it initially signed in 2015.

The new pact takes effect in 2019.

Financial terms were not released.

The World Marathon Majors consists of six of the top marathons in the world: Tokyo, B.A.A. Boston, Virgin Money London, BMW Berlin, Bank of America Chicago and TCS New York City.

Elite runners and wheelchair racers compete and score points in these races — and any Olympic or IAAF World Championship marathons that take place in a series time frame.

Each series starts and finishes in the same city.

Series XI concludes in London (April 22). The 2018 Boston Marathon was held earlier this week (April 16).

The start of Series XII in Berlin (Sept. 16) will also see the launch of the Abbott World Marathon Majors Wanda Age Group World Rankings.

The platform will offer runners 40 years and older the opportunity to earn ranking points in a bid to qualify for the inaugural Abbott World Marathon Majors Wanda Age Group World Championships, scheduled for Spring 2020.

Since the partnership began, Abbott said that it has been able to launch programs and innovations, connecting more people to the sport and sharing best practices across races.

"At Abbott, we create life-changing technologies that help people live fully and accomplish their personal goals – like running a marathon," Elaine Leavenworth, svp, chief marketing and external affairs officer for Abbott, said in a statement. "We're pleased to extend our partnership with the Abbott World Marathon Majors, because they celebrate what's possible with good health."

After the Virgin Money London, the Abbott WMM schedule includes BMW Berlin (Sept. 16), Bank of America Chicago (Oct. 7), TCS New York City (Nov. 4), Tokyo (March 3, 2019) and the B.A.A. Boston (April 15, 2019),

Abbott last year said that marathon organizers for the six races are looking to expand the series, via a strategic ten-year partnership with multinational conglomerate Wanda Group, based in Beijing.

That plan is to add three events in Asia and Africa.

According to Tim Hadzima, GM for the Abbott World Marathon Majors, "Our partnership with Abbott has enabled the series to expand our horizons and look down the road at the great things we can continue to accomplish together.

"With Abbott's help, we will continue to push forward in pursuit of our goals, chief among them to promote the sport of marathon running throughout the globe. The first four years of our partnership is just the start, and with the new races and initiatives coming, the next four promise to be even more exciting."

The next global marathon will be at the 2020 Summer Olympics in Tokyo.

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