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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan282010

Snippets Of Ads From Coke, Boost Mobile, Papa John's Add Up To Super Bowl Creative

Microsite with teaser for Boost Mobile's Super Bowl XLIV spot featuring members of the 1985 Chicago Bears.January 28, 2010: Add Coca-Cola, Boost Mobile, Papa John's and Bridgestone to the list of marketers who are doling out their Super Bowl XLIV commercials in bits and pieces.

Coca-Cola has unveiled the barest of teasers about its two Super Bowl spots, one of which gets animated with stars from The Simpsons. The beverage giant is directing people to Facebook.com/livepositively, where visitors who share virtual gifts with friends will get a 20-second sneak peek at one of the two Coca-Cola Super Bowl commercials. Coca-Cola will also donate a dollar to the Boys and Girls Clubs of America for each virtual gift shared.

Coke shared details about its two 30-second spots, which are part of a larger “Open Happiness” campaign, during a Web press conference on Jan. 27. In one commercial, Montgomery Burns, Homer Simpson’s rich, stodgy and stingy boss at the Springfield Nuclear Power Plant, loses his money and finds that everyone hates him until he has a reversal of fortune when he gets a Coke. The second ad is more eclectic, following a man sleepwalking amidst the perils of Africa in an attempt to get an icy Coke. Lead agency is Wieden & Kennedy, Portland, Ore.

Ironically, Pepsi has pouring rights at Sun Life Stadium, where Super Bowl XLIV will be played, but is not running any commercials during the broadcast on CBS.

Boost Mobile is re-creating the iconic "Super Bowl Shuffle" video created by members of the winning Super Bowl XX Chicago Bears, with updated action by players from that team including Jim McMahon, Richard Dent and Mike Singletary as well as head coach Mike Ditka. A Boost Moblle microsite shows snippets from "The Boost Mobile Shuffle" as well as out takes, information about the players and links to McMahon's Twitter page. And "coming soon" is Mike Singletary's Police Party. 180 Los Angeles is lead agency.

Papa John's did not release creative because it plans to shoot its ad on Jan. 31 during the Pro Bowl at Sun Life Stadium, which also will host Super Bowl XLIV on Feb. 7. The spot, being handled by NFL Films, will follow a theme from other Papa John's commercials from lead agency Z Group, Ft. Lauderdale, in which company founder  John Schnatter is seen delivering pizzas. In this spot, the action shot during the Pro Bowl will be made to look as if Schnatter is actually at Super Bowl XLIV getting pies to people working the game.

Bridgestone also has released teasers for its two ads, via The Richards Group, Dallas. In one spot (pictured), "Whale of a Tale," a group of men are attempting to drive a whale from an as-yet undisclosed location back to the ocean. In "Your Tires or Your Life," life in the future is the setting for good-versus-evil battle where tires are the ultimate prize. Bridgestone will also sponsor the half time show.

Last week, Diamond Foods offered four seconds of its spot for Pop Secret, showing an eccentric dolphin trainer atop a volcano at a marine park shouting to the crowd, "Let's get aquatic." GoDaddy.com has unveiled most of one of its two spots with Danica Patrick, "Movies," in which she channels Marilyn Monroe, Kelly LeBrock from Weird Science and Jennifer Beals from Flashdance. Snippets from the second spot to air on CBS show women auditioning for Patrick in an attempt to become a GoDaddy girl.

Diamond Foods Reveals Four Seconds Of Super Bowl XLIV Ad 'Secret'

Danica Has All The Right 'Movies' In GoDaddy Super Bowl Commercial

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