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Best Marketing Events March 2017
 
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Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
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Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

A-Rod's Marketing Status Takes A 'Hit'

Feb. 18, 2009: Alex Rodrguez faced the media on Feb. 17, told his story and now is getting back to "simply being a baseball player." But his first hit came not on the field in a New York Yankees' uniform but in a survey that shows his trust, appeal and potential status as a celebrity endorser are all down today versus last July. The numbers are from the Davie Brown Index, created by Davie Brown Talent, which maintains a data base on some 2,000 athletes and celebrities. A-Rod's latest numbers show that more people know who he is as opposed to last July - 78.4 today versus 69.7 in July in DBI scoring - but that this increased awareness has come with negative baggage, specifically his admission to using steroids from 2001-03. For potential marketers who use or might want to use Rodriguez as a spokesman, the key DBI numbers are "Trust" (which indicates the level of trust that the consumers place in the celebrity’s words and image), which dropped from 47.4 in July to 41.4 today; and "Endorsement" (the degree to which consumers identify the celebrity as being an effective product spokesperson), which fell from 52.7 in July to 45.3 in the new survey. By comparison, Cal Ripken Jr.'s DBI "Endorsement" number is 77 and Derek Jeter, A-Rod's teammate, is at 68.3. Michael Phelps suffered a similar fate in a recent DBI survey, where his overall appeal and endorsement numbers fell between the 2008 Summer Olympics and the release of a photo showing him holding a bong.

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