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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jul232012

Buffalo Wild Wings Spices Up College Football With Bowl Naming Rights

Special to NYSportsJournalism

July 23, 2012: Buffalo Wild Wings has signed a deal with the Valley of the Sun Bowl Foundation to become title sponsor of the college football post-season game that will now be known as the Buffalo Wild Wings Bowl.

Buffalo Wild Wings replaces Insight Enterprises as the title sponsor of the game, which is entering its 24th season.

Financial terms were not disclosed.

The 2012 Buffalo Wild Wings Bowl is scheduled for Dec. 29 in Tempe's Sun Devil Stadium and will air live on ESPN. This year, the Buffalo Wild Wings Bowl will match the third selection from the Big 12 against the fourth pick from the Big Ten, after BCS selections.  

As part of the deal, a new game mark and trophy will be created and incorporated into all game materials. Minneapolis-based Buffalo Wild Wings said it would support with marketing "across multiple platforms and exclusive category rights."

"Buffalo Wild Wings has become a brand for the fans and now we'll be bringing our unique Buffalo Wild Wings experience to college football fans across the country," Kathy Benning, evp-global marketing and brand development for Buffalo Wild Wings, said in a statement. "We look forward to entering the college bowl arena as the title sponsor of this progressive property. It aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football."

The 2010 game produced $84.6 million in local economic impact, according to a survey by Arizona State University's W.P. Carey School of Business.

"[This] aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football."

There are currently more than 835 Buffalo Wild Wings locations in the U.S. in 48 states, including seven in the Tempe area.

"We are pleased to welcome Buffalo Wild Wings as a partner," Steve Whiteman, Valley of the Sun Bowl Foundation chairman of the board, said about the deal. "They provide a natural opportunity for us to offer college football fans a truly memorable game experience. Buffalo Wild Wings shares our commitment to give back to the community, and their dedication to excellence and focus fit closely with our mission."  

Russell Athletics Enhances College Presence With Bowl Naming Rights

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