Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov202015

A-B Going The Distance, Extends Deal WIth Daytona Speedway, Daytona 500

Special to NYSportsJournalism.com

November 19, 2015: Anheuser-Busch has signed a multi-year deal with Daytona International Speedway that extends its status as the exclusive official beer sponsor of DIS and the Daytona 500.

Under terms of the partnership, Anheuser-Busch will also get naming rights to four locations within the new version of the motor sports stadium as part of the $400 million Daytona Rising redevelopment project, which is scheduled to open in January 2016.

Financial terms were not disclosed.

The 58th running of the Daytona 500 is scheduled for Feb. 21, 2016.

This represents the longest-standing partnership for DIS.

"Daytona International Speedway has been a tremendous partner for Anheuser-Busch ever since we first introduced the Busch Clash back in 1979, which was held each year at DIS the week prior to the Daytona 500," Nick Kelly, director of experiential marketing for Anheuser-Busch, said in a statement.

"We're looking forward to continuing this relationship that allows us to have a significant marketing presence at the track, and now we'll be able to deliver an elevated experience to our fans as a result of the Daytona Rising project," said Kelly.

All four locations will enable Anheuser-Busch to advertise multiple brands from its portfolio of beers, including Busch, Budweiser Bud Light and Stella Artois. Anheuser-Busch will also retain naming rights to the infield area — the Budweiser Bistro.

Anheuser-Busch recently said it would switch sponsorship for Nascar driver Kevin Harvick and the No. 4 team of Stewart-Haas Racing from Budweiser to its Busch portfolio for select races during the 2016 Nascar Sprint Cup Series season, beginning with the Sprint Unlimited at DIS on Feb. 13.

In conjunction with that, Anheuser-Busch said it would "employ a comprehensive marketing approach to celebrate Busch's return to the sport of racing," including on-track, experiential, in-market and retail activations, as well as TV spots leading up to the Daytona 500.

According to Joie Chitwood III, president for Daytona International Speedway, "We're thrilled to kick off the next chapter of our long-standing partnership with Anheuser-Busch. Our new motorsports stadium will provide enhanced opportunities to market their brands and connect with race fans."

At the conclusion of the redevelopment, which officially broke ground in July 2013,  Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands.

In addition, the Speedway will feature more than 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests, according to DIS.

Back to Home Page