Top
NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec012015

Anheuser-Busch, NBA Draft Bigger Deal, Marketing Support, Brand Alliance

Special to NYSportsJournalism.com

December 1, 2015: Anheuser-Busch, building on what it feels has been a solid alliance since 1998, has signed a four-year extension marketing partnership with the NBA.

Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expands its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

Financial terms were not released.

Anheuser-Busch last month extended and enhanced its alliances with the NFL (Bud Light is the official beer sponsor for the league) and Daytona International Speedway and the Daytona 500.

The moves come as Anheuser-Busch InBev is finalizing its acquisition of SABMiller, valued at $107 billion, according to financial analysts.

Among other new activations under the extended deal, Anheuser-Busch and the NBA said they would work together to produce an original digital content media series "designed to bring (Anheuser-Busch's) brand messages to life through basketball."

The videos are scheduled to air on NBA-owned and Anheuser-Busch-owned properties this season.

The partnership also includes enhanced packaging and marketing rights. Among them, Anheuser-Busch can now feature select NBA and team logos collectively on a national basis on cans, bottles and other packaging and in promotional campaigns.

Anheuser-Busch said it would support its brands via the NBA's broadcast partners and continue to engage fans locally through its team pacts.

Anheuser-Busch also said that a number of its flagship brands would activate to support partnership. Budweiser and Bud Light will run concurrent NBA marketing efforts, with each brand owning year-round platforms and different marquee league events, including NBA All-Star, NBA Playoffs, The Finals, NBA Draft and WNBA All-Star.

"The new agreement will allow us to connect our brands with the league, its teams and its fans through authentic campaigns that shape the industry."

"We've expanded this longstanding partnership in key areas that matter to our consumers, like content, packaging and our new affiliation with USA Basketball," Lucas Herscovici, vp-consumer connections for Anheuser-Busch, said in a statement. "The new agreement will allow us to connect our brands with the league, its teams and its fans through authentic campaigns that shape the industry."

According to Emilio Collins, NBA evp-global marketing partnerships, "Our relationship with Anheuser-Busch is one of our longest standing partnerships, and we're thrilled to be expanding our activation in new ways that span the basketball calendar. The marketing commitments being made by the Budweiser and Bud Light brands will engage fans in a multitude of new ways through live events, retail programs, digital activation and great storytelling."

Anheuser-Busch also has NBA partnerships in other regions, including a recently unveiled extension with Harbin Beer in China, and a new partnership in Brazil.

A-B's Bud Light Extends Relationship With NFL

Anheuser-Busch Going The Distance With Daytona Speedway, 500

Back to Home Page