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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Thursday
May102018

Future Of Boxing: $1B Strategy Seeks To Excite Fans, ‘Reignite Boxing’ In The U.S.

By Barry Janoff

May 10, 2018: That did’t take long.

One day after naming former ESPN president John Skipper as its new executive chairman, Perform Group has signed a joint-venture deal with Matchroom Boxing with the intent to “re-ignite the sport of boxing in the U.S. for fans.”

The eight-year pact was put at $1 billion and called “the biggest-ever deal in boxing.”

Global sports media company Perform Group and Matchbox Boxing, both based in the U.K., said they have ”have worked closely together for over ten years.”

Eddie Hearn, managing director for Matchroom Boxing (pictured, middle), and Simon Denyer, CEO for Perform Group (pictured, right), unveiled  the joint venture — to be known as Matchroom Boxing USA — Thursday at a press conference in New York.

The nucleus of the pact will see Matchroom Boxing USA promote 16 fights a year with boxing’s “biggest stars at the best venues across America.”

DAZN, Perform Group’s live and on-demand streaming service, will be the exclusive U.S. broadcast partner for the 16 U.S. fights, in addition to Matchroom’s existing 16 fight nights in the U.K.

Early marketing support is labeling the platform, “The Future of Boxing.”

According to Hearn, “This is a dream scenario for us. We can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience.”

He said the plan is to make DAZN the “home of boxing, and with 32 big fight nights already confirmed from the U.S. and U.K. we are nicely on our way.”

Although the sport maintains a core audience, boxing’s popularity in the U.S. has not fully impacted  casual and non-boxing fans — and potential marketing partners —  due in part to the rise of UFC and MMA.

This week, Walt Disney Co. and UFC signed a five-year media rights pact, valued at $750M, for exclusive UFC content on ESPN+ as well as programming to air on ESPN networks, social and digital platforms, beginning January 2019, with 12-fight cards to live-stream under the banner, UFC on ESPN+ Fight Night.

Matchbox Boxing believes it has the star power to attract audiences en masse.

Leading Matchroom Boxing’s roster is British heavyweight boxer Anthony Joshua (21-0, 20 KOs), who won the gold medal in the super-heavyweight division at the 2012 Summer Olympics in London and currently holds the heavyweight titles for the IBF, WBA, IBO and WBO.

Joshua had one of the top fights of 2017, an 11-round TKO of Wladimir Klitscho in front of 90,000 people in London’s Wembley Stadium. Joshua’s last three fights had a combined live gate of more than 250,000, according to Matchbox Boxing.

Matchroom Boxing made its first foray into the U.S. boxing scene this past September, signing  Brooklyn, NY-born Daniel Jacobs (34-2, 29 KOs) — who lost his WBA middleweight title to Gennady Glolovkin in 2017 — and promoting two fights in New York.

“This is a historic moment for Matchroom and the sport of boxing,” said Hearn.

“Since our expansion to the U.S., we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.”

"We can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience.”

According to Skipper (pictured above, left), “DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans. It’s time to bring DAZN to America, and the amazing events we have planned with Matchroom is a great place to start.”

Denyer said that Perform Group “has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the U.S.

“It’s a better deal for everyone — especially fight fans.”

Matchroom Boxing said it has promoted more than 100 boxing events over the past five years, with 57 World title fights, as part of an exclusive broadcast deal with Sky Sports.

PHOTO: Ed Mulholland/Matchroom Boxing USA

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