Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Apr032014

$10M Hoops Tournament Business Puts NCAA On Offense Against Illegal Marketing

By Barry Janoff

April 3, 2014: When it comes to the NCAA, there are times for fun and games, and there are times when situations are anything but fun and games.

With the NCAA Div. I Men's Basketball Tournament down to the Final Four, the overseeing body of collegiate sports will be out in full force in Dallas and about 20 miles away in and around Arlington, Texas, the site of AT&T Stadium, which is hosting the semi-final games on Saturday (April 5) and the finals on Monday (April 7).

High on the NCAA's list of priorities is searching for people and places that will attempt to sell merchandise relating to the games but not sanctioned by the NCAA.

This is no small task. But the NCAA feels it is worth the time and investment.

It is estimated that retail sales of licensed merchandise during the Division I Men’s Basketball Championship exceeds $10 million, according to IMG College, which has a long-term agreement with the NCAA to administer the domestic and international licensing programs for the NCAA.

In turn, the Collegiate Licensing Co., a subsidiary of IMG College, manages the daily administration of the NCAA licensing program.

Royalties generated from the sale of “officially licensed collegiate products” go back to the NCAA and the participating universities to support scholarships and other vital programs and initiatives, according to the NCAA.

This year, CLC and the Universities of Connecticut, Florida, Kentucky and Wisconsin "will work closely with Dallas and Arlington officials as well as Homeland Security Investigations to patrol the area in search of counterfeit merchandise and any other unauthorized use of trademarks owned by the NCAA and the participating institutions," according to IMG College.

On average, 1,000 or more pieces of counterfeit collegiate merchandise, ranging from T-shirts to hats, are seized outside the host venue of the Men’s Final Four each year., per IMG College.

“Our goal is to make the men’s Final Four a positive experience for the fans and consumers by helping to protect the brands of our client institutions,” Bruce Siegal, svp and general counsel for CLC, said in a statement. “By teaming with area law enforcement in North Texas, we are able to aggressively cover the venue and event areas, stop bootleggers, and ensure that customers are not taken advantage of by merchants selling inferior and counterfeit products.”

Cracking down on illegal products and unauthorized use of NCAA trademarks, symbols and logos is not limited to the men's Final Four. The NCAA works with lawyers 24/7, 365 days a year to separate the pros from the cons for all of its sports and events.

According to the NCAA Trademark Protection Program, "The NCAA must be vigilant against the unauthorized use of its trademarks, tickets and references to its championships . . .  Federal regulations support the NCAA's efforts to prohibit the unauthorized use of the NCAA's name and trademarks or any use of NCAA championship tickets in sweepstakes, promotions or contests, or any other unfair attempt to associate with or exploit the goodwill of any NCAA championship event."

The NCAA said that its licensing program has four main objectives:

• Ensure the quality and consistency of all of the NCAA's Championship Event merchandise.
• Protect all service marks, trademarks and verbiage that relates to the NCAA (or have come to be associated with the NCAA), and to ensure that the use of these marks reflects on the NCAA in a favorable manner.
• Generate revenue to support and enhance NCAA programs and to fund scholarships, programs or services to student-athletes of our member schools and conferences.
• Protect the consumer from faulty or inferior products bearing the NCAA's trademarks.

When it comes to trademarks and logos, the NCAA has gone to great lengths to ensure that its events cannot be infringed.

“Our goal is to make the men’s Final Four a positive experience for the fans and consumers by helping to protect the brands of our client institution."

For the men's basketball tournament alone, among the terms that are trademarked and for use only by authorized NCAA partners are NCAA, NCAA Basketball, NCAA Championships, NCAA Sweet 16 and Sweet 16, The Big Dance, the Final Four, The Road to the Final Four, The Road to North Texas, And Then There Were Four, Champions Play Here, Champions Win Here, Championship City, Elite 8 and Elite Eight, First Four, Final Four Friday. (See the full list here.)

In some cases, this has forced non-NCAA partners to be very creative in marketing that relates to the basketball tournament. Among the most common phrases not yet under the NCAA legal jurisdiction: "Come to our store during the Madness that is March," "Finally, four days left in our hoops sale," and "We are planning a Big basketball Dance so join us."

“Thousands of fans will come to North Texas to celebrate the NCAA Final Four weekend, and we want them to have a safe and positive experience at all of the NCAA’s events, as well as peace of mind when purchasing souvenirs and merchandise,” Keith Martin, managing director of marketing and broadcast alliances for the NCAA. “We work with the Collegiate Licensing Company and law enforcement at our championships to protect our brand and provide a safe and orderly environment for the fans who come to support NCAA student-athletes.”

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